Discussions on brands, products and trends are no longer controlled by marketers. Influential bloggers, reviewers, gamers, and other digital creators lead these conversations and shape opinions. New opportunities are emerging for those ready to lead the transition away from mass media into conversational marketing. [Read More]

Traackr measures online influence on the social web. We use a methodical approach to find meaning in the massive amount of data we collect on social media and identify the most influential individuals in their community. [Read More]

Traackr Blog: Traackr Launches A-List At DemoFall09

We are happy to announce the launch of Traackr's Online Authority List at DemoFall09 in San Diego. Traackr’s Authority List will the cornerstone of our business interface for marketers and PR professionals looking to locate top influencers for their brand or product. The A-List will also be a tool which will enable the all-important relationship building between the communication pro and the influencer. [Read More]