TRAACKR

We’re usually not into bragging. Let this be the exception: didn’t Traackr tell you back in January that Barack Obama was on his way to win the democratic primary boosted by his social media strategy? Here, let’s refresh your memory.

Back then, Obama’s popularity and buzz scores on Traackr were already off the chart while the poll numbers still showed Clinton very much ahead.

We later provided a more thorough analysis of Obama, Clinton, and McCain’s social media strategies (or lack thereof) to explain more qualitatively what Obama did differently that made him more successful with social media.

We won’t go as far as saying that we have a crystal ball in Traackr’s score, but interpreted the right way, our scoring system can be a good predictor of future trends.

Stay tuned as we’ll start looking into the McCain-Obama contest next!