Comments on: Measuring ROI on Social Media? “You can’t do it”, but you ought to try!

Comments on: Measuring ROI on Social Media? “You can’t do it”, but you ought to try! http://traackr.com/blog/2008/11/measuring-roi-on-social-media-you-cant-do-it-but-you-ought-to-try/ Measuring Online Influence Wed, 18 Jan 2012 16:35:00 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Traackr » Measuring Social Media ROI is a pipe dream http://traackr.com/blog/2008/11/measuring-roi-on-social-media-you-cant-do-it-but-you-ought-to-try/comment-page-1/#comment-6218 Traackr » Measuring Social Media ROI is a pipe dream Fri, 10 Jul 2009 21:15:43 +0000 http://traackr.com/blog/?p=58#comment-6218 [...] can’t be done. I’m actually quoting here the father of ROI measurement, Bob Kaplan (ref. #SMB10), inventor of the balanced [...] [...] can’t be done. I’m actually quoting here the father of ROI measurement, Bob Kaplan (ref. #SMB10), inventor of the balanced [...]

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