Brillant idea by John Fluevog to create an open source footwear project where people can contribute shoe designs. The community votes on the best designs that are then produced and sold by Fluevog (much like Threadless).

When TRAACKR talks about how online influencers are a game-changing phenomenon, this is very much what we have in mind: a new way for companies and their customers to collaborate, in which everyone wins. Corporations lower the risk associated to launching new products and services (as they have already been vetted and will be supported by their customers), reduces drastically costs of development, while their customers enjoy recognition (VIP status) but more importantly a positive experience with products and services they care about.

I won’t ramble too much on this as Bill Taylor, writer for Harvard Business, already says it all in this video.

Kudos to John Fluevog taking the leap in this new world.

Tags: fluevog, footwear, harvard business, innovation, opensource, pratically radical

This entry was posted on Saturday, March 7th, 2009 at 11:13 pm and is filed under MarCom 2.0, We Search, We Score, We Rant. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.