Boston, MA – April 29, 2009 – Traackr, Inc., an online influence measurement company, announced today their move into services for Marketing and PR Professionals. Traackr has been known for their community of high-reach bloggers, reviewers and other mavens, who affect the thinking and buying opinions of thousands of people. As marketing shifts from mass to collaborative, Traackr’s new services make strong social media results available to large and small companies.

“4.6 million Americans create web content on any given day, but not all online contributors are equal,” notes CEO Pierre- Loïc Assayag. “Online influencers are affecting buying decisions at a growing pace – and Traackr is on the frontlines helping businesses make the transition from “paid” to “earned” media.”

Traackr uses a proprietary approach to collect large quantities of data on the social web and identify the most influential individuals in their community or market segment. Focused parameters can be set by clients to help them measure reach, buzz and relevance, and create a complete picture of their micro-market. Traackr’s products and services include Online Influencer Reports, Influencer Tracking and Updates, Engagement Strategies and Campaign Performance Reports.

“Traackr’s new services will let professional marketers reach motivated audiences across all social media platforms via the opinions of the appropriate influencers in those markets. Our clients have experienced immediate results using directly actionable information we provide,” concludes Mr. Assayag.

Tags: bloggers, marketing, online influence, pr, social media

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