TRAACKR

Our team has been so busy lately that we needed a good motivation to spend the time articulating our thinking on the theoretical framework behind Traackr.

We found this reason to step back from the day-to-day craziness and think about our work after being invited to speak at Pecha Kucha 11 in Boston.

I personnally love Pecha Kucha in all its aspects: 1- the format of the presentations is extremely constraining (20 slides 20s per slide) and forces presenters to be very articulate and clear on the ideas they want to communicate. 2- the brief is “no business pitch” which brings a tremendous variety in the interventions and forces businesses to think about the value of what they do to the community.

Tonight’s talk will be the first brick of many to come for Traackr to articulate its theoretical framework and how we see ourselves: Traackr is an agent of a marketing revolution leading to the emergence of collaborative marketing.

What the hell am I talking about? Come to Mantra tonight to attend Pecha Kucha  and you’ll know!