With every A-List that we produce for our clients, we become more and more impressed with the people that are making waves and driving influence online.  They are creative.  They are active.  And they take advantage of every tool at their disposal to keep their audiences engaged, interested and coming back for more.  These are talented people that will continue to play a pivotal role in the future of entertainment, communication, marketing, news, business, etc.  We feel very fortunate to see all of these talents cross through our reports every day and we felt the need to acknowledge and celebrate some of these influencers.

We will start doing this through an INFLUENCER OF THE MONTH feature on this blog.  What this means is that at the end of every month, we will feature one influencer who appeared on one of our A-Lists who we found to be particularly special.  At the end of the year, maybe we’ll even put out a Traackr INFLUENCER OF THE MONTH wall calendar

What criteria will we use to determine the influencer of the month?

Great question.  While our algorithms and process to identify influencers is very scientific, our process to recognize an Influencer of the Month will be part science, part subjective.  We are always surprised by the creativity of the influencers, so we’d rather not have a rigid set of standards which defines an Influencer of the Month.  That wouldn’t be as much fun…  With that said, there are a few things that will define our criteria:

• First and foremost, they have to meet our scientific criteria of “Influence.”  By virtue of the fact that they showed up on one of our Authority Lists, they have passed this test
• They also have to have a nice balance between Reach, Resonance and Relevance — our three main Influence metrics
• They must present an interesting perspective or focus for their content
• Finally, they must effectively use of multiple social media platforms — we like to see influencers who utilize multiple tools to reach and engage their audiences

Other than that, we’ll play it by ear.  We’re looking forward to this feature.  We think it will be a lot of fun and a great way to give these influencers more deserved recognition.  We hope it’s fun and interesting for our readers as well.  Tune in on the last Friday of each month for our INFLUENCER OF THE MONTH.

**Disclaimer:  October’s Influencer will be announced on Monday, Nov. 2nd.  We wanted to get this announcement out first…

Cheers!