A blog post by Jeremiah Owyang, Matrix: Brand Monitoring, Social Analytics, Social Insights, recently caught our eye. Since we found it interesting, we thought you might too! If you have a minute, check out his post. If not, don’t worry, we’ve got you covered – read on.

In his post he covers a topic that is obvious, yet still painfully far from being resolved – social data is officially a part of business now, but it is extremely overwhelming. Companies know they need to use it to listen and interact with their customers, but they don’t know the best way to go about doing so. Jeremiah’s research in the Social CRM and Mobile/Social space found that Social CRM is, in his words, starting to get wind under its wings, and mobile/social is already around at the consumer level. It’s what’s going to happen next that is the interesting and most important piece.

He states that corporate social strategists need to evolve their thinking right now and find monitoring companies that truly quiet the noise in the social media landscape. The current state of brand monitoring features are no longer useful in a world of 24/7 updates and change – they only allow for reactive responses, not proactive and actionable ones. Look for companies that will help derive intelligence form the excessive data source of social – not just provide monitoring and reporting.

As the era of social media continues to bring more transparency, responsibility and added expectations of companies, they will need services that can assist them efficiently and effectively. What steps are you taking to assist you with these challenges?

Tags: brand monitoring, monitoring companies, Social CRM, social data

This entry was posted on Tuesday, July 6th, 2010 at 11:36 am and is filed under MarCom 2.0. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.