A Traackr client recently attracted some attention with their “out of the box” approach to publicizing the TV series, The Colony, debuting this week on Discovery. 

Inspired by the show’s “end of the world” theme, Campfire created an interactive Facebook app that simulates what your Facebook newsfeed might look like during the apocalypse (complete with people from your network sharing in the hysteria). Dubbed an intriguing social marketing app, MediaPosts’s Catharine P. Taylor shared some insight into the campaign in her article, Are We Entering Social Advertising’s Creative Golden Age? Mashable also wrote about the campaign.

In addition to their clever social media campaign, Campfire worked with Traackr to identify reality TV influencers, as well as people dubbed influential “makers”  – those who show interest in DIY projects a bit more involved than your average house painting task. The influencers identified were sent a End-of-the-World Survival Kit (including a Colony hazmat suit, masks and flashlights – all the things you’d need in the case of a deadly worldwide outbreak….along with Facebook, of course)

Congratulations, Campfire! We really enjoy seeing the great things our clients accomplish.

If you have some great stories to share, please let us know!

It’s already August – where is the summer going!? Well, aside from summer moving way too quickly, a new month also means a new influencer! This person may a bit more widely-known than most of our IOM’s, but we still thought he deserved recognition for his passion and great accomplishments in his field – including two Pulitzer Prizes.

Who is Nicholas Kristof?

Nicholas Kristof began writing his op-ed column, On The Ground, in 2001, which currently runs twice a week and focuses on globalization and human rights. Throughout his 26-year career at the New York Times, Nicholas has become a well-respected journalist and author who has been writing for the betterment of people and the earth for more than 20 years. Kristof is widely known for bringing to light heavy topics in his column, such as human rights abuse in Asia and Africa, as well as writing about less emotional, but still important topics, such as the current presidency, his secrets of success and even personal moments in his life.

Kristof’s respected writings have earned him two Pulitzer Prizes; in 1990 he and his wife, Sheryl WuDunn, won a Pulitzer Prize for their coverage of China’s Tiananmen Square democracy movement. They were the first married couple to win a Pulitzer for journalism. Then in 2006, Kristof won a second Pulitzer for commentary for what the judges called “his graphic, deeply reported columns that, at personal risk, focused attention on genocide in Darfur and that gave voice to the voiceless in other parts of the world.”

At Traackr, Kristof has come up on multiple global influential lists pertaining to hunger and health. His wide range of topics that are discussed on his blog truly satisfies every reader with his insightful, educational and entertaining posts. With almost 1 million Twitter followers and more than 150,000 Facebook friends, it seems that there are plenty of people who agree with our thoughts on this influencer.

Congratulations Nicholas from us here at Traackr, we truly look forward to seeing what your future work brings!