Much propz go out to the hard-working TRAACKR tech crew for what might be the most important feature released in our A-List Platform this year – SENTIMENT ANALYSIS.

As of today, TRAACKR subscribers can apply and track sentiment at the post- and influencer-level for all the activity captured by each Influencer Monitor. With the sentiment analysis feature, you can:

• Gauge sentiment on a post-level based on the entire campaign or on the influencer-level based on one person
• Monitor how feelings of your (client’s) brand and its competitors change over time from the people that matter most
• Track sentiment over time for a select group of influencers — like the ones you targeted with a specific outreach campaign
• Give your clients a monthly report on the sentiment shown for their product line(s) from the people they care about most

All of this is now possible with our new Sentiment Analysis feature. Interested in finding out more? E-mail info@traackr.com. TRAACKR subscribers can read the rest of this post to find out how to use this new feature.

HOW TO APPLY SENTIMENT TO A POST

Applying and reporting on sentiment in TRAACKR is very easy.  To apply sentiment to posts (you can only apply sentiment to posts generated in your Monitors), simply (a) roll over a post; and (b) click on the little heart next to the post.  Click the heart until it registers the sentiment you wish to apply.

• Red = Positive
• Black = Negative
• Grey = Neutral
• Open heart = no sentiment (not counted toward sentiment totals)

WHERE TO APPLY SENTIMENT

You can apply sentiment in TRAACKR in two places:

1. On the Monitor page:  You can apply sentiment to any post in the monitor.  While in the Monitor, you can navigate from week-to-week and apply sentiment to each week’s posts.
2. On each Influencer Profile:  You can also apply sentiment to the Monitor posts found on each Influencer Profile.  By checking the Monitor button on an Influencer Profile (see below), you will find all the posts from that influencer using the keywords in your Monitor.  You can apply sentiment to any of these posts.  This is a very convenient way to apply sentiment to all your important posts based on a single influencer’s contribution.

SENTIMENT REPORTING

Once you have applied sentiment to the posts from your influencers, you can view a new Sentiment report in each of your Monitors.  While in the Monitor, simply select SENTIMENT from the View pull-down menu and you will be able to view a comparative report of your positive-negative-neutral posts…over time.  This is the perfect report for tracking Sentiment over a longer period of time.

Also, on each Influencer Profile, you can see a Sentiment breakdown of that specific influencer’s posts (see below).  This is a great way to determine the sentiment of each influencer. If you want to filter the content on each influencer profile by a sentiment rating, simply click on the sentiment (Positive, Negative, Neutral) and you can hone in on all the posts tagged with that sentiment.

MANUAL SENTIMENT ANALYSIS

As you have probably realized, our sentiment analysis feature gives our users the ability to MANUALLY apply sentiment to posts. I’m sorry if you were looking for an automated sentiment analysis engine from TRAACKR– but this is something you will never see from us (never is a tough word, but I’m comfortable using it here).  Yes, it does take a little work to manually apply sentiment to posts in any monitoring tool, but with TRAACKR your monitoring efforts are focused and filtered by the people you care about, making this work totally manageable and efficient. And after putting in a small amount of effort, your sentiment results will be 100% accurate (as opposed to 50-60% that leading, automated sentiment analysis engines boast).

You can read more about our take on automated vs manual sentiment analysis here.

Overall, we are incredibly excited to add Sentiment Analysis to the A-List Platform.  Our goal has always been to design the most robust and ACTIONABLE influencer platform out there…and we think this new feature is helping us to do just that. Being able to track sentiment for the people that matter most is a powerful thing. It offers further insight which can be instrumental in designing marketing strategies as well as a way to track the success/failure of your outreach efforts.  Wouldn’t it be great to say to a client that because of your brilliant work, you were able to drive positive sentiment about their products, among the top influencers, from a dismal 22% to a staggering 77% over 6 months? Would being able to show it be even better? Well now you can…

Enjoy this new feature.  And as always, let us know if you have any questions/suggestions after playing with the Sentiment feature.

DS

This entry was posted on Tuesday, September 13th, 2011 at 10:03 am and is filed under Feature Updates, For the Traackr Expert. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.