Solutions
Many of Traackr’s clients are already conducting research on the web to find social influencers. This work is cumbersome and lacks reliability due to the amount of data to process and cross reference.
Traackr has organized its services to alleviate this burden from its clients by conducting these searches on social media automatically for them, and enable communication professionals to dedicate their time to their core competency: act on the data provided.
These are our main client groups at the moment and what we do for them.
For PR Professionals, Traackr builds and maintains social media lists. We then measure the impact of engaging these social influencers and provide social media clippings. The new capability offered by Traackr is very much an extension of the existing toolset of a PR agency and can be easily integrated in the agency’s processes [Read more]
For Marketers, Traackr finds the most impactful and relevant people to reach out to on the social web in the context of a marketing campaign. We then offer the ability to track the results of the campaign among the social influencers identified. [Read more]
For Designers and Market Researchers, Traackr offers a new way to think about research by providing access to influential individuals and authoritative experts to conduct focus groups, interviews, workshops. These social influencers shape opinions and are the best proxy to involving the voice of the consumer in the conception of new products and services. [Read more]
