Come and get the answers during the Traackr Certification Course in San Francisco on April 25.

The certification course provides an entire day of learning ways to maximize your use with the tool AND become an official certified Traackr expert, all while you’re surrounded by fellow forward-thinking communications professionals. Additionally, co-host Shonali Burke, PR extraordinaire and MSL Washington’s VP of Digital, is very excited to join in on the conversations. Elevating the Traackr certification course beyond just using the tool, Shonali offers well-rounded experience in discovering, executing and measuring influencer campaigns.

Shonali is not only a PR professional, but also an influencer in her own right. Among one of the top influencers on our PR 2.0 A-list, she frequently speaks at conferences and workshops and shares her thoughts and lessons on life and PR on her blog, Waxing UnLyrical. Best of all, Shonali is also a Traackr user herself, so she can offer a bigger picture view into how the tool worked for her and ways to successfully integrate Traackr into your campaigns.

What can I expect?!

If you’re like me, you appreciate knowing what the day is going to look like. So, here’s a little peek – the day is going to start off with some breakfast and mingling with fellow PR pros to get your creative juices flowing. Then we’ll get right into Traackr and put to rest any questions you’ve ever had on scoring and our technology. Throughout the day there are going to be a ton of opportunities to pick up best practices from the Traackr experts, Shonali and your fellow industry pros. We’ll have exercises, interactive discussions and a quiz to make your certification super official. To view the agenda, you can check it out here.

Intrigued?! There’s still time to sign up! Click here to register.

Questions? Reach out to your Account Manager or contact us at info@traackr.com.

Hope to see you there!

Yes, this is business for us, and yes, it may feel like we are bragging a bit by talking about adding these presitgious firms onto our client roster. And maybe we are. Ok, we are. But for me personally, it’s not about the bragging rights – it’s simply about sharing the satisfaction of seeing firsthand the undeniable proof that what we are doing is changing business as we know it and the companies that are giving it a chance are seeing amazing growth and opportunities from it.

I have seen our clients work on some truly amazing campaigns, ones that would never have been possible had they not let go of their traditional thinking a bit and started thinking miles away from the box. Case in point: our good friends over at Eastwick realized the data that Traackr was telling them was different than what their client and previous knowledge was telling them. They responded to their client’s wishes, as any good agency would, but once they started responding to the data Traackr had given to them, they were able to achieve success far beyond what they ever could have hoped for their client. They stood up for what they were doing and what they believed was right – even though it was all new and perhaps against what they had always practiced.

In a recent release we just put out, the CEO of Eastwick, Barbara Bates, put it pretty eloquently, “Most PR professionals look at influencers as pitch targets. By taking a strategic approach to working with influencers, we help clients develop much richer relationships – and results. Traackr has really been invaluable in helping us and our clients benefit from the changing influence dynamics. It uncovers the kind of authentic influence that’s really driving changes in business.”

We have a very dedicated, intelligent and driven team that has, and continues to, work tirelessly on essentially re-indexing the web to easily allow our users to put in a set of keywords and return a set of people. If you really think about it, nowhere else on the web can anyone do this, but our clients do it on Traackr’s platform everyday – and that’s pretty awesome. And it may sound so simple, yet it is so complex it makes my head hurt every time I hear our engineering team talk all of their scripting, coding, and big data talk.

So, whether you find this a little self-indulgent or just celebratory, nevertheless, I hope it makes you want to raise a glass and say “cheers” to the future of the industry and Traackr and join us on this ride because if you don’t, you may be missing out on some truly great opportunities for your business and your clients. Cheers!

Incase you’re just joining in, we tracked the conversations going on around mobile and TV at CES by the top influencers within the space. The influencers that were identified can be found on our CES 2012 Mobile and CES 2012 TV A-lists.

CES 2012: Mobile Analysis

Note: within our mobile list, the keywords we used contain both mobile providers and mobile manufacturers. Because of the ability to filter keywords on Traackr Influencer Monitors, we are able to track completely separate conversations among the same group of influencers on one Monitor easily and accurately. This is what we’ve done on our CES 2012 Mobile A-list. To view the keywords we have identified for this list, please visit here.

As the week came to a close, Verizon ended up on top among the mobile service providers, despite the fact that AT&T was in the lead for most of the week.

Between Verizon and AT&T, there were surprisingly no negative comments written by the Mobile influencers.

iPhone came out with most mentions among phone manufacturers and was the only company that had more positive posts than neutral.

Within the mentions of both conversations – manufacturers and service providers – there were mostly neutral posts around product announcements. All-in-all there appeared to be very few negative mentions, making the show a successful one for the phone manufacturers and providers.

Well-known glass-maker, Corning, made announcements throughout the week about its Gorilla Glass 2 product launch. The 20% thinner glass, able to withstand 121 pounds, appeared to be perceived positively, with no negative mentions on it.

Ryan Blundell; Crackberry: Just how strong is Gorilla Glass 2?
Kellen Barranger; Motodroidlife: Gorilla Glass 2  Strength Demo – CES 2012
@Pocketlint: Sony HX8 Bravia TV tops 2012 range with massive Gorilla Glass screen

Taking a closer look at the mobile influencers at CES, among the most positive were Brad Molen, Marin Perez, Mickey Papillon, Larry Magid and Stuart Miles.

Not many negative mentions were made, but Mike Norris had some comments on AT&T’s service, as well as weary thoughts on Gorilla Glass.

If AT&T is the only carrier that is going to be “actively participating” in #CES2012this year, I hope to hell I can make a call, send a txt
@iTechKeith there are a million things that could scratch the display. Gorilla Glass is nice and strong, but it’s not impenetrable.

@Mcmex I’m hopeful VZW works at CES as good or better than last year. My AT&T phone was absolutely useless 23 out of 24 hours of the day

CES 2012: TV Analysis

To view the keywords we have identified for this list, please visit here.

Samsung maintained a lead in mentions throughout the week among TV manufacturers, but once the end of the week came around, Google TV closed it out with a tie.

There were mostly neutral mentions throughout the show among the top TV influencers, with 66% neutral; 29% positive; 4% negative.

Chris Davies, Shane McGlaun, Richard Lawler, Brad Molen and Alex Heath lead the positive mentions.

Richard Lawler, Engadget: Are you Watching This?! sports tracker for Android adds remote control for DirecTV, TiVo, GoogleTV

Shane McGlaun; I4U News: LG shows Large Screen 3D Smart TV Line in Booth CES 2012

We hope you found our #CES2012 analysis helpful. If you able to attend CES, or follow along on the happenings at the show, please leave a comment on your thoughts below.

Incase you’re just joining in, we’ve been tracking the CES 2012 Mobile and CES 2012 TV A-lists created at the beginning of the week, and analyzing the conversations among the influencers throughout the show*. We’ve taken the highlights we find and shared them with you so you have an easy and quick resource to refer to for the conversations going on around #CES2012. Take a look!

CES 2012: Mobile

Note: within our mobile list, the keywords we used contain both mobile providers and mobile manufacturers. Because of the ability to filter keywords on Traackr Influencer Monitors, we are able to track completely separate conversations among the same group of influencers on one Monitor easily and accurately. This is what we’ve done on our CES 2012 Mobile A-list. To view the keywords we have identified for this list, please click here.

AT&T has continued to lead mentions among influencer conversations at CES this year. Verizon has maintained a close second, but failed to surpass AT&T.

Windows and iPhone are still neck-and-neck in the lead for mentions among mobile manufacturers, but Windows has ultimately maintained its lead in day 4 of CES 2012. 

Mobile article highlights:

@worldwidegadget: CES2012: $100.-Challenge: A Windows Phone vs a Verizon Droid Bionic.http://bit.ly/Ap4mRX #ces2012

Robert Nelson; TFTS: CES 2012: Boost Mobile Announces the Android Running LG Marquee Smartphone

Stuart Miles; Pocket-lint: iPro Lens for iPhone pictures and hands-on

Kevin McKean; ConsumerReports: CES 2012: Where are the quadra-core smart phones?

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CES 2012: TV

On day 4 of CES 2012, Samsung maintained its top spot in mentions among the CES 2012 TV influencers. Samsung and Google kept a close lead throughout the week.

Among the less mentioned manufacturers, Apple TV maintained a very comfortable lead, but appeared to be declining in popularity as the show wrapped up. More on this trend will be discussed on Monday’s wrap-up. 

TV article highlights:

Roland Hutchinson; Geeky Gadgets: OnLive Gaming Headed to Google TV

@Beet_TV: Beet.TV: LG Inks Deal with Verizon on Smart TVs; Pushes 3D on its Smart TVs@lgusa #ces2012

@aedney: @kazpoor New UWHS post: CES 2012 : Video of Samsung’s Smart Interaction TV – bit.ly/AlVbXf #samsungces #samsung #ces #video #tv

Mellisa Tolentino; siliconAngle: Connected Vision: Sony vs Samsung CES

Kevin McKean; ConsumerReports: CES 2012: What is this “connected appliance” stuff all about anyway?

*Traackr Influencer Monitors are driven by keywords. To view the list of keywords that were used to monitor the CES TV and CES Mobile A-lists, please click here.

Incase you’re just joining in, we’re tracking our CES 2012 Mobile and CES 2012 TV A-lists and analyzing the conversations among the influencers on a daily basis*. We’re taking the highlights we find and sharing them with you so you have an easy and quick resource to refer to for the conversations going on around #CES2012, led by the top influencers. Take a look!

CES 2012: Mobile

Note: within our mobile list, the keywords we used contain both mobile providers and mobile manufacturers. Because of the ability to filter keywords on Traackr Influencer Monitors, we are able to track completely separate conversations among the same group of influencers easily and accurately. This is what we’ve done on our CES 2012 Mobile A-list. To view the keywords we have identified for this list, please click here.

AT&T is still leading the conversation with the top #mobile CES influencers among cell phone providers. 

It does appear, however, that while Verizon isn’t leading the charge in mentions, those that are mentioning them are both positive and personal: @TCPJ_Mickey: FaceTime call with my wife and baby boy while away at CES over Verizon LTE. #Priceless

Nokia still holds reign for most mentions among the influencers at CES as well. Windows is trailing very close behind, though. 

Mobile article highlights:

Mickey Papillon; The Cell Phone Junkie: CES 2012 – T-Mobile expands HSPA + networks with additional 21Mbps and 42Mbps markets

@palmsolo: The CES iPhone app is very good. Let’s you see maps, details for all booths then star them to easily find for visiting.

Jay Michael; Pinoy Tutorial: Samsung Galaxy S Blaze: Peculiar Specs and Release with 42Mpbs 4G Support

Todd Haselton; BGR: Microsoft CES 2012 Booth Tour 

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CES 2012: TV

On the second day of CES, Samsung jumped up in lead mentions among the CES 2012 TV top influencers A-list, with Google TV now trailing slightly behind. Out of the total 181 mentions within our Monitor keywords, Samsung has been included in 90 of them. 

It appeared to be a big day of announcements for Samsung - @ingridlunden: From last night: A look at Samsung’s TV announcements at #ces (gestures, 3d, apps and all other buzzwords: check!)

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Of the less mentioned TV manufacturers, Apple TV had 27 of the total 55 posts within the below 5 companies.

TV article highlights:

@Scobleizer: Thanks to @jtoeman for walking the show floor with me. Only thing that made us both gasp? LG’s new OLED TV. More than $10k though.

Ingrid Luden; paidContent: @CES: Samsung Hat-Tips Kinect On Smart TV Gesture Controls, Content Bonanza

Roland Hutchinson; GeekyGadgets: Samsung Announces 55 Inch Super OLED TV

Kevin McKean; Consumer Reports: CES 2012 Video: TV highlights include OLED, 4k, Smart TVs, and voice/gesture control

Pradeep Chakraborty; PC’s Telecom Blog: Bluetooth SIG advances standardization of 3D glasses using Bluetooth

Tune in tomorrow for day 4 analysis of the #CESinfluence project!

*Traackr Influencer Monitors are driven by keywords. To view the list of keywords that were used to monitor the CES TV and CES Mobile A-lists, please click here.

Incase you’re just joining in, we’re tracking our CES 2012 Mobile and CES 2012 TV A-lists and analyzing the conversations among the influencers on a daily basis*. We’re taking the highlights we find and sharing them with you so you have an easy and quick resource to refer to for the conversations going on around #CES2012. Take a look!

CES 2012: Mobile

Note: within our mobile list, the keywords we used contain both mobile providers and mobile manufacturers. Because of the ability to filter keywords on Traackr Influencer Monitors, we are able to track completely separate conversations among the same group of influencers easily and accurately. This is what we’ve done on our CES 2012 Mobile A-list. To view the keywords we have identified for this list, please click here.

Lead by the conversations among our top 25 influencers, AT&T stands strong among cell phone providers at CES. It appears AT&T has had numerous announcements at the show, including the release of six new Android LTE-enabled devices.

Among smartphone manufacturers at CES, Nokia has been leading the charge in mentions with Windows not far behind.

Mobile article highlights:

Tom Krazit; paidContent: @CES: AT&T Hopes to Court Mobile Developers with HTML-5 Friendly Push

Francisco De Jesus; Worldwide Tech & Science: CES 2012: AT&T Unveils 4G LTE Android Smartphones and Tablet Planned for Early 2012

Marin Perez; intomobile: Nokia, Microsoft: The U.S. is a ‘green field’ of opportunity for Windows Phone

Matthew Miller; ZDNet: CES 2012: Sprint Announces LTE Version fo Galaxy Nexus coming this year

@Marinperez Tweet: A lot of interest in windows phone at #ces 

CES 2012: TV

On the second day of CES, Google TV was in the lead of mentions among the CES 2012 TV top influencers A-list, with Samsung and LG not far behind.  

Apple, Roku, Microsoft and Panasonic are trailing behind in mentions, some with only a handful of mentions each.

Television article highlights

Richard Lawler; Engadget: Sony’s second try at Google TV bring Blu-ray player, steaming box and a new remote (Update: hands-on!)

Clare Newsome; What HiFi: CES 2012: Samsung launches Super OLED TV, plus upgradeable Smart sets

@GeekyGadgets Tweet: Simple.TV DVR Records And Streams HDTV To Your iPad, Roku, Boxee Box or Google TV 

Richard Lawler; Engadget: Vizio’s CES 2012 HDTV lineup includes 3d, Google TV and ultrawidescreen…again

Be sure to stay tuned for another update tomorrow on Day 3 of CES 2012!

*Traackr Influencer Monitors are driven by keywords. To view the list of keywords that were used to monitor the CES TV and CES Mobile A-lists, please click here.

We are very excited to be partnering with our friends at Eastwick to identify the top influencers at CES 2012!

Using our A-list Platform, we have uncovered the leading influencers at the Consumer Electronics Show around smart phones and television. You can view the Smart Phone A-list here and TV A-list here.

Throughout CES this week, we will be monitoring and analyzing the conversations that influencers are having around the top brands at the show. Some of the other insights we plan to share include:

• Which products and brands are maintaining the share of voice among CES highlights
• How each announcement catches the attention of our identified top influencers
• Which influencers are most actively contributing to the CES conversation
• Daily sentiment analysis on the coverage going on around all of the product releases

We will have daily reports filled with a ton of actionable and insightful data, so make sure to check back here tomorrow. We’ll post everyday this week around 11:30a EST. Happy CES, stay tuned for more!

The following ten influencer commandments were put together by Pierre-Loic Assayag, CEO of Traackr, in response to the insights gathered from those on the front-line of online influence.
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1. Spend Time to Find the Right Influencers

 ”3% of people online make 90% of the impact”

The top three goals for influencer discovery among our survey respondents were promoting a product, building relationships and research. Among the non-Traackr user respondents, the number one goal was research, while a significant amount of Traackr users found promoting their product to be the key goal in influencer discovery. Some may argue that building relationships generally leads to product promotion. Either way, it is apparent that influencer outreach is best utilized with relationship building rather than transactional conversations such as mass e-mailing free product give-a-ways.

2. Relevance Over Popularity

“Choose relevance over popularity. The most popular influencers on social media are often the least helpful in a social media campaign.”

 Among Traackr users and non-Traackr users, the answer was unanimous – relevance drives influence. It’s what we’ve believed from the beginning, and it’s what leaders in the industry believe as well. Influence must be contextual in order to create value.

3. Use the Right Tools For the Job

“We use Google to find the most relevant keywords, Traackr to gain insights and Klout to validate Twitter.”

It’s no secret that there are a ton of platforms available to assist in influencer discovery. The challenge is figuring out what makes the most sense for your needs. In this survey, more than 10 different platforms were ranked as very important for finding influencers, with Google at #1. This comes as little surprise to us since Google is the most well-known and utilized search engine on the web. Despite its breadth of coverage, Google is probably not the most efficient tool for any type of influencer identification though. Looking for the right people for your campaign on Google could be compared to finding a needle in a haystack.

The Most Important Platforms to Find Influencers:
1. Google
2. Traackr
3. Twitter
4. Blogs
5. Klout

Challenges of Influencer Discovery

According to our findings, the main challenge of influencer discovery is the lack of time and resources. Finding the right tools for your business and figuring out how to best utilize them will require initial investment, but can help to greatly minimize this challenge in the long-term.

We also found that for non-Traackr users, selling benefits of influencer campaigns was equally as challenging as finding resources, whereas very few Traackr users found this to be an issue at all. It seems that by using a tool you can trust and know how to utilize, you are able to much more easily identify the value of influencer campaigns and have more success selling it.

4. Welcome Surprises

“Don’t discount the ‘little’ guy. Some of their one-to-one interactions are stronger than those of broadcasters. It only takes a pebble to start an avalanche.”

We couldn’t have said it better ourselves. Not only should you not discount the little guys for the power they have now, but for the power the could potentially have in the future. There was a great post written about this by Christopher Penn. We’ve also written about Robert Llewellyn, an influencer that surfaced on Honda UK’s A-list with very high relevance, but low reach, who went on to become one of the largest hybrid car voices in the UK. You can read more about Robert here and the Honda campaign here.

5. Be strategic

“Tools and technology are a good place to start, but we always need the human element.”

When you’re planning your influencer campaign, it’s important to have a clear goal in mind. The discovery aspect is only step one. After this, you have to figure out how to engage in a meaningful way and measure your efforts. You need to do all of this in the context of what your goals are and you should plan to keep re-iterating those goals because you probably aren’t going to get it right the first time around.

6. Be Timely and Aware

WhoRetweetedMe.com

Need we say more?

In a world where everything moves at lightning speed and everyone is constantly looking to create the next best thing, slip-ups are bound to happen. It’s important to stay timely and relevant to the influencers you are reaching out to, as well as making sure what you’re doing supports your campaign efforts.

Oh, and in case you’re wondering, Hubspot, the company that released whoretweetedme.com, did end up changing it to WhoTweetedMe.com.

7. Build a Relationship

“It’s a marriage, not a date”

Engagement Success Criteria

Traackr Users                     Non-Traackr Users

1. Provide value                  1. Be relevant
2. Be relevant                      2. Have a compelling story
3. Be genuine                      3. Craft good content

Once again, relevance – whether it is for finding the right influencers, or for engaging with them – is among the most important criteria for communications pros.

Another worthwhile note here is that Traackr users have found that providing direct value to influencers is the most important part of building relationships. Many of our clients have successfully engaged with people they wouldn’t have thought of engaging with before either because they didn’t know about their relevance in the industry, or just didn’t think they’d be able to connect. However, with so much information at your fingertips, you simply need to find what value you can provide to them while never forgetting to stay transparent. If you believe sending out press releases and doing follow-up calls with 100 journalists will provide anywhere near the same value as building solid relationships with just a few people, you’re sorely mistaking.

8. Be Creative, Experiment

“Use subject matter experts, not marketers, to engage. No marketing-speak: be authentic.”

You’re going to fumble along the way and that’s ok. It’s still important to continue to experiment.

In past years, the practice of sharing client news via press release and websites was common. Nowadays it’s about the experience you present to an influencer, not the news you have to share with them. Influencers generally have a community they foster through their blogs, vlogs, micro-blogs, etc. and anything you can offer to them that will benefit and interest their community is something they will appreciate and be much more likely to use. Think about creative ways to turn the news you have into something valuable and exciting for the influencers you are reaching out to.

9. No Silver Bullet, No Black Magic

“Success is for those who show up” ~Woody Allen

There’s rarely a silver bullet to any problem in business, so why would influencer communications be any different? With the web, things are, at times, very confusing and complex. Unfortunately the possibility of a silver bullet is highly unlikely because of this. There’s nothing secret about this though – it’s hard work on everyone’s side.

Anyone that tells you you’re going to do a great campaign with minimal effort is lying. Business doesn’t work this way – hype does.

10. Measure What Matters

“Define and communicate your goals and make sure your measurement aligns with your business objective.”

With clear and defined goals, you can accurately measure the success of your campaign.

Most Important Measurement Metrics:
1. Engagement metrics
2. Website Traffic
3. Brand Mentions
4. Sale
5. Sentiment

For any given campaign, you don’t need to track all five of these things, just track the most important.

This is completely objective, though, and the measurement for your campaign may include none of these. For instance, Shonali Burke’s #bluekey campaign counted tweets with the hashtag, site traffic and blue key purchases as their measures of success. These metrics made sense for this campaign, but make sure you figure out what makes sense for yours.

0. Drive with a Business Goal, Not Hype

Ok, we cheated a little. There is an eleventh commandment, and it’s perhaps the most important one.

The drive behind your business and actions shouldn’t be for hype. It should be for the right reasons. When you start thinking about influence engagement, ask yourself two questions:

1. “Why am I doing this?”
2. “How will I measure success?”
Once you’ve figured these things out, you’re well on your way to a successful campaign.

Do you agree with these? Is there a 12th commandment you’d add to this? Let us know!

First, a little time for reflection…

Reflecting on 2011, we have had some great accomplishments. We attended some great events in New York, Orlando and DC and, along the way, met some really awesome people. We began an initiative to celebrate influence driven by those that truly define the term with our alpha-lists, we closed our Series A round of funding and we released some really cool tool features like the Analytics Suite, daily Influencer Monitors and sentiment analysis. We also gathered insights from more than 100 Marcomm professionals on the frontline of online influence around influencer discovery, engagement and measurement and shared our findings at a session during the PRSA International Conference.

The last half of 2011 was also a big one for our engineering team. Months of tireless research to revamp our search engine and successful implementation from HBase to MongoDB has left us with tireless possibilites of where we can take our ever-growing data. It’s very exciting and we are really looking forward to seeing where the new technology can take us.

And now we begin looking forward…

Looking back is fun, but looking forward is even more fun. As we step into 2012, we have plenty in store, but wanted to share with you a few of the main features we’ll be releasing earlier in the year. Some have come to us through customer demand, and others are enhancements to the tool that we are sure will continue to bring unparalleled insights and assistance to our customers.

So, here’s what you can expect Traackr to bring to you in the new year:

Geolocation: We’ve had a lot of customer demand for this, and we assure you we have been listening. This feature is expected to make its debut in Q1 of 2012. With the geolocation feature, you’ll have the ability to search influencers within a specific geographic location. Interested only in influencers that are in the US? We’ll be able to find them. Interested in influencers only in New York, Boston and DC? We’ll be able to target in on them as well.

Data services: We pride ourselves on the robust database that we have built and continue to build. We’d like to make this data more available to customers and partners and allow for further integration of Traackr within their online platforms.

Influence map: There are plenty of ways we can take this, but we plan to start with the basics. To start with, we are going to expose the social graph of influencers on your A-lists. This will tell you who those influencers are connecting with and perhaps being influenced by. It will also show you who their closest connections are and give you better insights into how they interact with their community.

Alerts: We like to think of Traackr alerts as being Google alerts on steroids. You won’t be getting alerts on a daily basis that consist of absolutely everything on the web – half of which isn’t relevant to you. Instead, you’ll get alerts whenever someone on your A-list mentions one of the keywords from your Influencer Monitor. It’s only giving you the alerts you care about – very simple yet extremely effective.

Contextual help and support: The world of online influence is a beast, so it makes sense that any tool trying to conquer it (like us) would have plenty of room for improvement. We don’t pretend to be perfect, but we do have some truly great customer support that gets us most of the way there. However, we’d like to improve the help we offer within the tool and offer more tutorials on how to optimize your use of the tool.

We have another release that’s not ready for its unveiling yet, but we assure you that it will be our biggest announcement since Traackr began. I’ll give you a little hint – it will open up our doors to smaller businesses that haven’t had the resources to subscribe to Traackr. It’s going to be a big one, so make sure you stay tuned!

So there’s a bit of our 2012. If you have any suggestions, comments or concerns please do share!

Summary of Waxing UnLyrical guest post.

Many people may not know that the idea behind Traackr originally began as a consumer app aimed to help power users (aka influencers) measure their success and gain insight on their contribution, peer network, etc. Sound familiar? (hint: what’s your Klout score?)

Obviously, this wasn’t what became of Traackr. Because of an early conversation with an investor, a deeper look into the notion of a “social credit score” and all the reasons this could never actually be represented in an authentic way, Traackr evolved into what it is today – a search engine for people.

After having received a sort of challenge to a battle of egos on Twitter letting him know his Klout was getting low, Pierre-Loic felt it was appropriate to write on this topic for his guest appearance on Shonali’s blog (she is, afterall, the Klout resident expert on all things bacon and Kim Kardashian.)

To read the post, click here.