Comments for TRAACKR

Comment on Traackr’s Relevance Science by Mikael Gravé

Mikael Gravé — Wed, 18 Jan 2012 16:35:00 +0000

Thank you Chris!

Comment on Traackr’s Relevance Science by Chris Herbert of Mi6

Chris Herbert of Mi6 — Tue, 17 Jan 2012 22:29:00 +0000

This is a great improvement and something that I’m glad to see and use. I like the fact that an influencer and an expert can now be defined using the relevance score. Keep up the good work!

Comment on The 10 Commandments of Influencer Communication by socialmedia by sticky - Pearltrees

socialmedia by sticky - Pearltrees — Tue, 20 Dec 2011 17:49:38 +0000

[...] Blog Archive » The 10 Commandments of Influencer Communication 2. [...]

Comment on What’s in store for 2012 by Courtney

Courtney — Mon, 12 Dec 2011 03:13:00 +0000

Thank you so much for the kind words, Chris! We are absolutely thrilled to hear all of this and really appreciate you taking the time to share it with everyone (it was a great Christmas present for our team too)

Our clients have always been an integral part of the direction of our tool, so it’s great to hear about the value you’ve gotten out of it. Thanks again and we hope you have a truly wonderful holiday!

Comment on What’s in store for 2012 by Chris Herbert of Mi6

Chris Herbert of Mi6 — Sat, 10 Dec 2011 14:32:00 +0000

Congratulations on a great year! It’s been a pleasure working with the Traackr team!

Traackr is an integral tool I use for thought leadership programs, B2B networks and communities I’m building for and with Mi6 clients.

I test and try many marketing and sales SaaS services and what sets Traackr apart from many others is not just the quality of the tool (engineered well, works well, easy to use, produces results, priced fairly) but more importantly the quality of people (their attitude, passion and genuine interest for me to be successful using their tool) from the company.

It’s critical that marketing SaaS providers deliver better value and ask their users/customers how and why the tool is working or not working for them. Too often I see marketing SaaS providers exhibit a “set it and forget it” mentality. They get the order and are charging monthly fees (probably to bow to pressures of VCs/Angels) but make no effort in understanding how the tool is or is not providing value. The result: I cancel the service.

Specifically in Traackr’s case your team has been curious about how I use the tool, and how I need to use it. They’ve not pretended to have all the answers and have recognized shortfalls. This is refreshing as other SaaS providers seem focused on shouting about their capabilities, how many “best of whatever” awards they won and press coverage they generated. Awards don’t matter to me!

What matters to me and my clients is: does it work, is it easy to use, is it fairly priced, can I partner with this SaaS provider and share my experience using the tool and focus on how we can be successful together.

Traackr is and will continue to be a core partner of what I use to help my clients build their own B2B networks, communities and markets.

Comment on Random notes from Gravity Summit – Cambridge by Gravity Summit at Harvard Post Event Highlights | Gravity Summit

Gravity Summit at Harvard Post Event Highlights | Gravity Summit — Fri, 02 Dec 2011 18:32:28 +0000

[...] Traackr: Random notes from Gravity Summit [...]

Comment on Media Relations vs. Influencer Relations by Courtney

Courtney — Thu, 03 Nov 2011 19:32:00 +0000

That’s a great point, Tim. I had a conversation around this post with @brianreid:twitter who made the same point. While these two practices may be called different things by different people, they still require the same skill and rules. I think we’re at a point in the industry where everyone is trying to define these new practices and they all have their own ideas of how to do this. Ultimately though, it comes down to what you’re saying – bad relationship practices shouldn’t be done in any form of communications regardless of what you’re labeling it.

Thanks for chiming in!

Comment on Media Relations vs. Influencer Relations by Tim MacDonald

Tim MacDonald — Thu, 03 Nov 2011 18:59:00 +0000

Influencer relations and media relations are basically the same thing. In neither case should you just send “blind emails”. In both you should work to understand the person you’re reaching out to. And sadly, we’ll probably see plenty of PR pros sending blind emails to “influencer” lists just like they would to media lists. It’s not about who you’re reaching, it’s about the way you reach them. The PR industry has too many people taking shortcuts, and unfortunately that drags down the reputation of the entire practice.

Comment on Media Relations vs. Influencer Relations by The Influencers Who Shall Remain Nameless | Common Sense

The Influencers Who Shall Remain Nameless | Common Sense — Thu, 03 Nov 2011 16:37:30 +0000

[...] second piece on my mind was a blog post from TRAACKR, which held that “influencer relations” tended to be more effective than old-school [...]

Comment on Media Relations vs. Influencer Relations by Courtney

Courtney — Mon, 31 Oct 2011 19:53:00 +0000

Thanks Matt! I tried not to lean to either side too much, but the old-school, “cold-calling” media relations practice seriously has to go. There are just far too many tools at everyone’s disposal to do this anymore. It may take a little longer to begin that process, but in the end the results are so much better. Thanks so much for sharing your feedback and experience.