FTC cracks down on influencer marketing

Influencer marketing shouldn’t be confusing. It’s a simple concept: engage with influential experts that captivate the people you want to reach. Engage with them authentically and often. Eventually they may start to love you. But pay for that love? That’s called an endorsement…and it’s not fooling anyone. If you’ve been following the latest headlines, then you know the FTC has cracked down...

How Tesla uses Influencer Marketing to “go do the Voodoo that it do”

(Thanks to Salt-N-Pepa for the (tweaked) lyric from “Shoop”–part of the Deadpool soundtrack!) I got a call yesterday from a colleague, and in the course of our discussion, he said “…and did you see the Voodoo that Tesla did last week?”. But what Tesla did is not Voodoo. Arthur C. Clarke once said, “Any sufficiently advanced technology is indistinguishable from...

14 Sessions Marketers Must Attend at #SMMW16

I don’t know about you, but over the last few weeks my twitter feed has slowly become a flood of “I’m Attending” or “I’m Speaking at” Social Media Marketing World posts. So that must mean it’s almost that wonderful time of year, where thousands of marketers gather at the mecca of all social media events Once again, Social Media Examiner...

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*We had some fun with this April Fools’ joke last week. If you have yet to experience the entertainment that is our friend “Vinny,” then make sure to listen in below. For anyone else that encounters someone pitching Influencer Marketing as being an effortless transaction where you buy an influencer’s advocacy, even if they are not pitching you on April First, they are...

[Video] How Travelocity works with experts to advance the art of travel

As the world’s first Online Travel Agency (OTA), Travelocity’s mission is to inspire people to travel and be their champion throughout the journey. Sounds pretty aspirational, right? Well, most OTAs are known for delivering customer experiences that are purely transactional, lacking a human touch and an authentic connection. So Travelocity set out to reverse that widespread perception by creating a...

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