Traackr Crash Course in How to Identify Influencers
Posted on May 8, 2013 by Evy Wilkins — 5 Comments
We are participating in a webinar on how to find influencers for your influencer marketing projects on May 15th alongside experts from Nokia and FleishmanHillard. Join us for this free event and add some more knowledge to your digital marketing tool belt! You’ll learn about how big name brands and agencies are starting to use more advanced techniques to find...
The Engagers: Danny Brown
Posted on May 8, 2013 by Evy Wilkins — 4 Comments
Today we welcome Danny Brown, Chief Technologist at ArCompany and coauthor of Influence Marketing: How to Create, Manage and Measure Brand Influencers in Social Media Marketing (available here) to The Engagers. His blog is recognized as the #1 marketing blog in the world by HubSpot, and is featured in the AdAge Power 150 list as well as Canada’s Top 50...
Introducing Traackr’s Influencer Network Analysis
Posted on May 7, 2013 by Derek Skaletsky — Leave a Comment
We are proud to announce the addition of a very important and powerful new feature in Traackr. We call it Influencer Network Analysis (INA) and we think you’re going to love it! INA not only brings more unique and actionable insights to our users, but represents yet another essential layer of sophistication to our understanding of how influence flows across...
Women & Leadership Influence Map
Posted on May 6, 2013 by Evy Wilkins — 3 Comments
To showcase the how influence flows online, we created an interactive influence map using Traackr data, our API and a topic that has been heavily discussed over the last six months: Women & Leadership. The map helps you explore the people who are leading the conversation and sheds light on the individuals who are highly engaged with them. You can...
The Many Faces of Influence
Posted on April 2, 2013 by Eva Papadimitriou — 17 Comments
Inspired by the rich variety of influencer types our customers discover through Traackr and by the successful engagement strategies they have built in their influencer marketing programs, we looked for patterns and identified 10 key influencer archetypes. Among these influencer profiles are:
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