Influencer Marketing in Travel

Travel conjures up many emotions, from stress and anxiety to wonder and excitement. The very best marketing campaigns in the travel space play on these themes, and influencers are the secret weapons of choice. Whether it’s building buzz around a new family-friendly resort, or perhaps a new, exotic airline route, influencers can offer up insights that make travel less stressful and more...

customer-centric

More than 80% of marketers who have used influencer marketing report it to be effective. Ever wondered why? Really though, what is it about working with influencers that improves marketing effectiveness? It’s simple. Influencers bring us closer to our customers. Michael Brenner, CEO of Marketing Insider Group, was kind enough to contribute to our latest eBook, An Influencer Marketing Intervention,...

content marketing

As a content marketer I find myself swimming upstream, against endless waves of requests. It’s the nature of the fast-paced, production-based job I signed up for, right? The typical questions I get asked are: “What pieces of content do you have in the pipeline this quarter?” “How does our content perform against business objectives?” “How do you know that our...

Nike and Steph Curry

Whether you’re into basketball or not, it’s guaranteed you know of Steph Curry, the first-ever unanimous NBA MVP. With the Warriors in the midst of the NBA finals, the favored team and its powerful bench are the talks of the town. Even if you are not a NBA fan, you have surely seen the viral video of his adorable daughter, Riley,...

Influencer Mel Carson

As marketers, we are all too alike. As individuals, we crave that silver bullet to stand out from the rest. It seems to be a never ending quest. Hoping to uncover the untapped secrets of marketing, I recently caught up with influencer Mel Carson to learn more about his professional journey, understand his stance on digital marketing, and be charmed...

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