News & Press

Traackr SMW

Social Media Week

The Transformation Of Native Advertising With Data And Analytics

“Brands have shifted from pushing a specific product on customers, to having a conversation about brand purpose,” says Traackr’s CEO, Pierre-Loic Assayag.

February 26, 2016


Wall Street Journal

Forbes Pushes Into Influencer Marketing

Rather than paying social media stars, this business publication looks to simply connect marketers with experts.

February 25, 2016

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Beyond the Buzzword: Influencers

Every month, I break down marketing jargon from the most inner circles and serve you the meaning and value behind the phrase. This month, I’m taking on a word you probably think you already– “influencer” – but you might be surprised to learn there’s more to... Read the full story here.

June 22, 2015



Add These 12 Content Marketing Tools to Your Startup’s Arsenal

High-quality content can help your startup build a recognizable brand, increase your email list and acquire new customers. The challenge isn’t understanding why you should invest in content marketing, but how.

June 18, 2015


Spin Sucks

The Seven Golden Rules to Paying Influencers

There isn’t an interview, panel, Twitter chat, or even client meeting that I’m participating in where, at some point, someone doesn’t ask the question, “Should brands pay influencers?”

June 9, 2015



Cool Vendors in Social Marketing, 2015

Social marketers can advance their programs by gathering and applying audience insight, and by using better performance metrics to improve execution. Gartner’s Cool Vendors offer emerging tools and technologies to help social marketers design more effective engagement strategies and improve ROI.

April 23, 2015


The Content Standard

Top 25 Content Marketers in Enterprise Software: The West Coast Edition

With the help of the the Traackr platform, Skyword identified 25 content marketing innovators in the enterprise software industry who have helped move the industry forward on the West Coast…

January 21, 2015


Business to Community

Follow the Social Media Leader

Influential people can be found on every social media platform, but they are not always easy to identify. And, the people who “influence” one industry might not be the people who “influence” your industry. So how do you find and connect with the right influencers... Read the full story here.

January 18, 2015

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4 Technologies That Have Changed Business Forever

With the advent of new technologies, the business landscape sure looks a lot different than it did just a short time ago.  Despite the coming changes, there are tools that have had a great impact on business and hold great promise for the future.

December 26, 2014


Meet The Marketer

Meet The Marketer: Sahana Jayaraman, Eastwick’s head of digital and content marketing

Hear from a 12-year veteran of the brand communications industry and now Eastwick’s head of digital and content marketing what her work entails and what tools help her accomplish her ambitious goals.

November 6, 2014