I was excited by the header of an article in PR Week last week, “The Battle Between PR and Ad Agencies Heats Up!”, thinking I’d be reading about the social media land grab taking place right now. Not so… the article was a rant about Ad agencies stealing business away from independent PR through the [...]

Tags: advertising, influencer marketing, pr, PR2.0, public relations, social media, social relations, SR

Dentyne launched a new ad campaign I saw this morning in the subway for the first time around the idea of spending quality time with real people rather than on chat rooms and in front of your PC: make face time. I really like the creative work and concept of the campaign. You should check [...]

Tags: ad, advertising, dentyne, marketing, socialmedia, traackr

While acknowledging that Q2 results for Viacom (VIA) will probably disappoint, Chief Executive Philippe Dauman attributed the relative softness of the advertising market to a slowdown of an “uncertain (economic) environment“, pointing especially in the direction of the automotive sector. He added that there is no sign of a broader weakness in advertising. In other [...]

Tags: advertising, massmarketing, philippedauman, viacom