By Pierre-Loic Assayag and Laurent Liscia (Traackr.com) Summary The concept of electronic town hall has been kicking around since Ross Perot coined the term. The data we’ve been collecting on Traackr (a social media campaign tracking site) suggests that social media such as YouTube and MySpace are turning it into a reality. While successful campaigns [...]

Tags: campaign, election, marketing buzz, social media, viral marketing