Two very interesting acquisitions in the social media monitoring space took place recently: 1- SalesForce bought Radian6 for a mere $326M in March 2- Google acquired PostRank last month for an undisclosed amount Up until now, acquisitions in this space had been small (20/30M) and focused on marketing/pr (like MarketWire buying Sysomos). What sets these [...]

Tags: acquisition, Brian Solis, charlene li, google, integrated enterprise data, integrated social data, market transformation, Radian6, SalesForce

I remember driving to Babson on a cold New England night 18 months ago to attend a local gathering on social media for MarCom professionals.  I had decided to sit in to better understand the level of readiness of our customer base for our influencer discovery service (at the time patched together with sticks and [...]

Tags: charlene li, Return on Investment, roi, social media ROI, The ROI of Blogging

Charlene Li, ex-Forrester, now Altimeter was talking over the weekend at SXSW about the fact social networks will be “like air”. I really like the metaphor she uses of a gas that is invisible yet everywhere, hard to contain and that occupies the whole volume of a void space. I would only challenge the scope of her [...]

Tags: amazon, apple, charlene li, iphone, social network, social web