The marketing and communication industry is moving away from paid media towards earned media, or as Jon Bond put it more plainly “Marketing in the future is like sex. Only the losers will have to pay for it.” Influencer engagement is often seen as the cornerstone of this major transformation and we’re only at the [...]

Tags: Campfire, collaborative marketing, Honda INsight, honda uk, influencer, influencer campaign, Influencer engagement, influencer marketing, influencers, the colony

It’s that time again! The Traackr team is excited to highlight the Influencer of the Month for the “ho-ho” holiday month of December. Read on! Who is Anthony Padilla? Most 22-year-olds are finishing up college and getting ready to enter the grueling work world of 9-5 jobs, but not Anthony. Instead, he has led the [...]

Tags: a-list, anthony padilla, authority list, collaborative marketing, influencer marketing, online influencer, smosh, social media, youtube celebrity

Last month we decided to start an Influencer of the Month feature on our blog.  Then, of course things got crazy around here and we didn’t have time to release our Influencer of the Month for October as planned.  So, we’re going to do it now — in the middle of November. A bit late [...]

Tags: a-list, authority list, Brett McKay, collaborative marketing, influencer, The Art of Manliness

Our team has been so busy lately that we needed a good motivation to spend the time articulating our thinking on the theoretical framework behind Traackr. We found this reason to step back from the day-to-day craziness and think about our work after being invited to speak at Pecha Kucha 11 in Boston. I personnally [...]

Tags: collaborative marketing, influencers, marketing, mass marketing, pr, traackr