Hillary Clinton delivered her best line after winning the New Hampshire primary 6 weeks ago when she declared to a crowd of supporters “I listened to you and in the process I found my own voice”. This may be remembered as Hillary Clinton tragic missed opportunity in her presidential run, when she stated what she [...]
Tags: election campaign, marketing buzz, social media, viral marketing
Since we started analyzing the social media performance of US Presidential hopefuls, we have been quite vocal in our criticism of the candidates for their lack of strategy, focus, and even basic understanding of new media. Now is the time to extend our kudos to the only candidate who “gets it”: Barack Obama. (Well, OK, [...]
Tags: election campaign, influential, marketing buzz, viral marketing
How can social media help candidates at this stage in the race and what should be each candidate’s strategy? Over the next few days, the Traackr team will analyze the performance of and discuss strategic options open to each candidate still running, one-at-a-time. We’ll start today with the main winner from Super Tuesday: John McCain. [...]
Tags: election campaign, influential, marketing buzz, viral marketing
Authors: Laurent Liscia & Pierre-Loic Assayag Marketing nirvana is a special place that violates the first law of thermodynamics: if you’ve found it, you can generate maximum buzz with very little energy and expenditure. You’d think, then, that campaign managers, hostage as they are to enormous stakes and insufficient donations, would tirelessly seek out that [...]
Tags: election campaign, influential, marketing buzz, tags, viral marketing
