The marketing and communication industry is moving away from paid media towards earned media, or as Jon Bond put it more plainly “Marketing in the future is like sex. Only the losers will have to pay for it.” Influencer engagement is often seen as the cornerstone of this major transformation and we’re only at the [...]

Tags: Campfire, collaborative marketing, Honda INsight, honda uk, influencer, influencer campaign, Influencer engagement, influencer marketing, influencers, the colony

Earlier this year, we worked with Honda UK and Brazil, a progressive, forward-looking PR agency, to create a social media strategy for launching the Honda Insight in the UK.   Honda was facing a tremendous challenge: successfully launch a new car when worldwide car sales are at an all-time low and marketing budgets are slashed! Honda UK [...]

Tags: brand enhancing PR, Brazil PR, Honda INsight, honda uk, influencer, marketing campaign, online influence, prius