The Trust Hormone
May 3rd, 2010 by pierreloicOxytocin, aka the Trust Hormone, has been at the center of several recent studies showing the correlation between the release of oxytocin by the body and social bonding. These studies conclude that the presence of oxytocin increases trust, essential to building social bonds. In other words, our body is wired to know when to release oxytocin [...]
Tags: facebook, influence mapping, influence model, influencers, Malcolm Gladwell, online influence, oxytocin, trust hormone
