Just in time for our big splash at the PRSA International conference in Orlando, we are happy to release yet another significant enhancement to our A-List Influencer Platform – ANALYTICS. As of today, all Traackr users (this means you — and if it doesn’t, it should )  can now access the Analytics Suite for every [...]

Tags: a-list, influencer analytics, influencer identification

We are very pleased to announce the latest feature to TRAACKR’s A-List platform.  This has not only been a feature which our clients have requested, but also something that we have wanted to add to our application for a LONG TIME…. The Feature:  Adding Influencers As our users already know, the output of any search [...]

Tags: a-list, influencer identification, influencers, marketing campaign, measuring influence, online influencer, pr

The post “No Silver Bullet to Measure Online Influence”, as well as Traackr’s presentation at Third Tuesday Measurement Matters Conference in Toronto, has generated interesting discussions both on- and off-line about the ‘right way’ to approach the challenge of measuring online influence. In this post, I’d like to share the approach we have taken at [...]

Tags: influencer identification, measuring influence, online influence, TTMM

We are putting influencer of the month on hold this month, but only because we’ve been busy cranking on an exciting partnership that was just announced at SXSW…(btw, we’re here now, so if you’d like to meet up, just ping @dskaletsky). As you can read on the release, we’re partnering with PR powerhouse, Porter Novelli, our long-time [...]

Tags: Crimoson Hexagon, influencer, influencer identification, Interactive, outreach management, Porter Novelli, public relations, sentiment analysis, South by Southwest, Spredfast, SXSW, SXSWI