I was excited by the header of an article in PR Week last week, “The Battle Between PR and Ad Agencies Heats Up!”, thinking I’d be reading about the social media land grab taking place right now. Not so… the article was a rant about Ad agencies stealing business away from independent PR through the [...]
Tags: advertising, influencer marketing, pr, PR2.0, public relations, social media, social relations, SR
The marketing and communication industry is moving away from paid media towards earned media, or as Jon Bond put it more plainly “Marketing in the future is like sex. Only the losers will have to pay for it.” Influencer engagement is often seen as the cornerstone of this major transformation and we’re only at the [...]
Tags: Campfire, collaborative marketing, Honda INsight, honda uk, influencer, influencer campaign, Influencer engagement, influencer marketing, influencers, the colony
Just a little over a year, when discussing Traackr with new clients, we had a whole spiel on how reaching out to influential people in your space really matters, why you have to know those people and build relationships with them. Today EVERYONE is looking for their ‘top influencers’, many tools have popped up to [...]
Tags: influence, influencer, influencer marketing, influencers, influential, Malcolm Gladwell, marketing, online influence, online influencer
It’s that time again! The Traackr team is excited to highlight the Influencer of the Month for the “ho-ho” holiday month of December. Read on! Who is Anthony Padilla? Most 22-year-olds are finishing up college and getting ready to enter the grueling work world of 9-5 jobs, but not Anthony. Instead, he has led the [...]
Tags: a-list, anthony padilla, authority list, collaborative marketing, influencer marketing, online influencer, smosh, social media, youtube celebrity
