Traackr was one of the very early market-makers in the influencer space and, yet, we never gave into the hype of the influencer conversation, promising a silver bullet that was going to solve influencer communication for communication professionals. We actually never understood those who did, whether vendors, agencies or brands, because by making themselves or [...]

Tags: Engage121, expert search, influence communication, influencer search, retail influence, sentiment analysis, Social CRM, social media monitoring

The quality of Google search has been taking a lot of heat lately. It all started with Vivek Wadhwa here, and was then picked up here, here, here, here, oh yeah and here, here, and here. The criticism has been centered on spam and how Google searches get more and more polluted by spam and [...]

Tags: Google search, Google SEO, Google spam, influencer search, pagerank, peoplerank, Vivek Wadhwa

Since releasing our Top 25 Authority List for the PR2.0 lists, we’ve had a great response and received some very good questions. We have decided to share the most frequently asked questions and our answers here for the benefit of everyone interested. Question:  How did you determine what “PR moving forward” means? This is a [...]

Tags: influencer search, keywords, PR 2.0 list