The marketing and communication industry is moving away from paid media towards earned media, or as Jon Bond put it more plainly “Marketing in the future is like sex. Only the losers will have to pay for it.” Influencer engagement is often seen as the cornerstone of this major transformation and we’re only at the [...]

Tags: Campfire, collaborative marketing, Honda INsight, honda uk, influencer, influencer campaign, Influencer engagement, influencer marketing, influencers, the colony

Just a little over a year, when discussing Traackr with new clients, we had a whole spiel on how reaching out to influential people in your space really matters, why you have to know those people and build relationships with them. Today EVERYONE is looking for their ‘top influencers’, many tools have popped up to [...]

Tags: influence, influencer, influencer marketing, influencers, influential, Malcolm Gladwell, marketing, online influence, online influencer

We know we missed our September IOM, but it was a really exciting and busy month so you’ll have to forgive us. We spoke at a couple events, attended even more events, released some public a-lists and even took the time to recap the online influence world. But, back to the topic at hand – [...]

Tags: influencer, online influence

Not only does October mark the onset of colder weather, baseball play-offs, and pumpkin spiced lattes, but it also marks something a bit more heavy-hearted – the start of Breast Cancer Awareness month. Here are a few stats (from the American Cancer Society) to put things in perspective for 2010: About 207,090 new cases of invasive breast cancer [...]

Tags: a-list, awareness, breast cancer, influencer, online influence

Here at Traackr we decided to have some fun and get in the Halloween spirit a little early with the creation of our Halloween Party Plans influencer list. We figured it’s never too early to start party-planning, so be sure to check out these top influencers to get the best ideas for throwing that perfect [...]

Tags: a-list, influence, influencer, online influencer

With all the hoopla going on about SXSW we simply couldn’t pass up the opportunity to show off our sweet A-List skills and bring you a public list of the Top SXSW Music Influencers. With hundreds of musical acts showcasing their talent on over eighty stages in downtown Austin, we knew the buzz would be [...]

Tags: a-list, influencer, music, music influencers, online influencer, social media, South by Southwest, SXSW, SXSW Music

We are putting influencer of the month on hold this month, but only because we’ve been busy cranking on an exciting partnership that was just announced at SXSW…(btw, we’re here now, so if you’d like to meet up, just ping @dskaletsky). As you can read on the release, we’re partnering with PR powerhouse, Porter Novelli, our long-time [...]

Tags: Crimoson Hexagon, influencer, influencer identification, Interactive, outreach management, Porter Novelli, public relations, sentiment analysis, South by Southwest, Spredfast, SXSW, SXSWI

As we welcome the new year here at Traackr, we are also happy to welcome our first official influencer of 2010. With an impressive bio at the ripe age of 36, this honor is well-deserved – read on to see why. Who is Chris Pirillo?  The question we should really ask is, “who isn’t Chris [...]

Tags: Chris Pirillo, influencer, online communities, online influencer, online presence

Last month we decided to start an Influencer of the Month feature on our blog.  Then, of course things got crazy around here and we didn’t have time to release our Influencer of the Month for October as planned.  So, we’re going to do it now — in the middle of November. A bit late [...]

Tags: a-list, authority list, Brett McKay, collaborative marketing, influencer, The Art of Manliness

Earlier this year, we worked with Honda UK and Brazil, a progressive, forward-looking PR agency, to create a social media strategy for launching the Honda Insight in the UK.   Honda was facing a tremendous challenge: successfully launch a new car when worldwide car sales are at an all-time low and marketing budgets are slashed! Honda UK [...]

Tags: brand enhancing PR, Brazil PR, Honda INsight, honda uk, influencer, marketing campaign, online influence, prius