The marketing and communication industry is moving away from paid media towards earned media, or as Jon Bond put it more plainly “Marketing in the future is like sex. Only the losers will have to pay for it.” Influencer engagement is often seen as the cornerstone of this major transformation and we’re only at the [...]

Tags: Campfire, collaborative marketing, Honda INsight, honda uk, influencer, influencer campaign, Influencer engagement, influencer marketing, influencers, the colony

We are very pleased to announce the latest feature to TRAACKR’s A-List platform.  This has not only been a feature which our clients have requested, but also something that we have wanted to add to our application for a LONG TIME…. The Feature:  Adding Influencers As our users already know, the output of any search [...]

Tags: a-list, influencer identification, influencers, marketing campaign, measuring influence, online influencer, pr

Just a little over a year, when discussing Traackr with new clients, we had a whole spiel on how reaching out to influential people in your space really matters, why you have to know those people and build relationships with them. Today EVERYONE is looking for their ‘top influencers’, many tools have popped up to [...]

Tags: influence, influencer, influencer marketing, influencers, influential, Malcolm Gladwell, marketing, online influence, online influencer

Oxytocin, aka the Trust Hormone, has been at the center of several recent studies showing the correlation between the release of oxytocin by the body and social bonding. These studies conclude that the presence of oxytocin increases trust, essential to building social bonds. In other words, our body is wired to know when to release oxytocin [...]

Tags: facebook, influence mapping, influence model, influencers, Malcolm Gladwell, online influence, oxytocin, trust hormone

The Special Envoy for Malaria for the UN recently announced their upcoming social media campaign, the UN Social Media Envoy for Malaria. The Envoy group is part of a social media grassroots campaign that relies on active celebrity Twitter users, such as Ashton Kutcher and Larry King, as well as big social media names like [...]

Tags: grassroots campaign, influence, influencers, malaria, marketing campaign, online campaign, social media, social media campaign, social media envoy

Thanks to everyone who sent in submissions for our PR2.0 influencer contest.  It was a very interesting experiment for us and we’re very happy for the participation.  Thanks! The List…Revealed Without further ado (drumroll please), we can now release the “unmasked”, totally exposed list of the Top 25 Authorities moving PR Forward.  As you can see, [...]

Tags: authority list, influencers, pr, public relations, top25

We are happy to announce the launch of Traackr’s Online Authority List at DemoFall09 in San Diego. Traackr’s Authority List will the cornerstone of our business interface for marketers and PR professionals looking to locate top influencers for their brand or product.  The A-List will also be a tool which will enable the all-important relationship [...]

Tags: #demo, a-list, authority list, demofall09, influencers

Our team has been so busy lately that we needed a good motivation to spend the time articulating our thinking on the theoretical framework behind Traackr. We found this reason to step back from the day-to-day craziness and think about our work after being invited to speak at Pecha Kucha 11 in Boston. I personnally [...]

Tags: collaborative marketing, influencers, marketing, mass marketing, pr, traackr