Just a little over a year, when discussing Traackr with new clients, we had a whole spiel on how reaching out to influential people in your space really matters, why you have to know those people and build relationships with them. Today EVERYONE is looking for their ‘top influencers’, many tools have popped up to [...]

Tags: influence, influencer, influencer marketing, influencers, influential, Malcolm Gladwell, marketing, online influence, online influencer

Just when you thought you had mastered the subtleties of the Traackr score, we’re turning the tables on you and displaying the score as an absolute value rather than a percentile. Here’s why. The score helps you improve your performance by comparing your score to other users’ and see how you can emulate what they [...]

Tags: influence, influential, ORMS, score

Since we started analyzing the social media performance of US Presidential hopefuls, we have been quite vocal in our criticism of the candidates for their lack of strategy, focus, and even basic understanding of new media. Now is the time to extend our kudos to the only candidate who “gets it”: Barack Obama. (Well, OK, [...]

Tags: election campaign, influential, marketing buzz, viral marketing

How can social media help candidates at this stage in the race and what should be each candidate’s strategy? Over the next few days, the Traackr team will analyze the performance of and discuss strategic options open to each candidate still running, one-at-a-time. We’ll start today with the main winner from Super Tuesday: John McCain. [...]

Tags: election campaign, influential, marketing buzz, viral marketing

Authors: Laurent Liscia & Pierre-Loic Assayag Marketing nirvana is a special place that violates the first law of thermodynamics: if you’ve found it, you can generate maximum buzz with very little energy and expenditure. You’d think, then, that campaign managers, hostage as they are to enormous stakes and insufficient donations, would tirelessly seek out that [...]

Tags: election campaign, influential, marketing buzz, tags, viral marketing