This is my first time turning a tweet into a blog post I sent out this tweet a few weeks ago in response to a discussion on Twitter about a piece of research we conducted that concluded that less than 3% of the participants in any online conversation yields over 90% of the ‘results’ (pretty [...]
Tags: Duncan Watts, influentials, Malcolm Gladwell, the Tipping point
In this video segment on CNN, Nicholas Thompson, social media expert, discusses the effects of social networking in the organization of social movements, specifically in regards to the current situation in Egypt. Social web platforms like Twitter and Facebook have been used extensively in disseminating information about the release of new gadgets, the happenings at [...]
Tags: Cairo protests, Crisis in Egypt, Egypt Revolution, Mahmoud Salem, Malcolm Gladwell, On the Ground, polarizing issues, Sandmonkey, Tahrir Square, World Commentary
Just a little over a year, when discussing Traackr with new clients, we had a whole spiel on how reaching out to influential people in your space really matters, why you have to know those people and build relationships with them. Today EVERYONE is looking for their ‘top influencers’, many tools have popped up to [...]
Tags: influence, influencer, influencer marketing, influencers, influential, Malcolm Gladwell, marketing, online influence, online influencer
Welcome to the first post of our series on measuring online influence. As I mentioned in the prelude to this series, we have been working on this topic for quite some time now and have learned a few things along the way. We figured we’d share some of them here, starting with the set of principles [...]
Tags: big table data, Malcolm Gladwell, measuring influence, multi-author channels, online influence, ONline influencers, the Tipping point, Traackr scoring system
Oxytocin, aka the Trust Hormone, has been at the center of several recent studies showing the correlation between the release of oxytocin by the body and social bonding. These studies conclude that the presence of oxytocin increases trust, essential to building social bonds. In other words, our body is wired to know when to release oxytocin [...]
Tags: facebook, influence mapping, influence model, influencers, Malcolm Gladwell, online influence, oxytocin, trust hormone
Authors: Laurent Liscia & Pierre-Loic Assayag Summary: The Traackr team capitalizes on Gladwell’s Tipping Point theory by creating a marketplace for influence; but discovers along the way that there can be nanospheres of influence; and that mass-marketing may well be dead. Long live nanomarketing. There are three major ways in which marketers have leveraged the [...]
Tags: influentials, Malcolm Gladwell, mavens, micro-branding, micro-marketing, Tipping Point
