We are very pleased to announce the latest feature to TRAACKR’s A-List platform.  This has not only been a feature which our clients have requested, but also something that we have wanted to add to our application for a LONG TIME…. The Feature:  Adding Influencers As our users already know, the output of any search [...]

Tags: a-list, influencer identification, influencers, marketing campaign, measuring influence, online influencer, pr

The Special Envoy for Malaria for the UN recently announced their upcoming social media campaign, the UN Social Media Envoy for Malaria. The Envoy group is part of a social media grassroots campaign that relies on active celebrity Twitter users, such as Ashton Kutcher and Larry King, as well as big social media names like [...]

Tags: grassroots campaign, influence, influencers, malaria, marketing campaign, online campaign, social media, social media campaign, social media envoy

Earlier this year, we worked with Honda UK and Brazil, a progressive, forward-looking PR agency, to create a social media strategy for launching the Honda Insight in the UK.   Honda was facing a tremendous challenge: successfully launch a new car when worldwide car sales are at an all-time low and marketing budgets are slashed! Honda UK [...]

Tags: brand enhancing PR, Brazil PR, Honda INsight, honda uk, influencer, marketing campaign, online influence, prius