In our line of work, we are lucky to work with PR and marketing professionals who are on the cutting edge of new techniques and strategies within the communications industry. With this in mind, we decided to ask Traackr users and non-Traackr users who are active in influence communications to share their unique perspective on [...]
Tags: influencer commandments, influencer discovery, marketing, pr, Relevance
Just a little over a year, when discussing Traackr with new clients, we had a whole spiel on how reaching out to influential people in your space really matters, why you have to know those people and build relationships with them. Today EVERYONE is looking for their ‘top influencers’, many tools have popped up to [...]
Tags: influence, influencer, influencer marketing, influencers, influential, Malcolm Gladwell, marketing, online influence, online influencer
Our team has been so busy lately that we needed a good motivation to spend the time articulating our thinking on the theoretical framework behind Traackr. We found this reason to step back from the day-to-day craziness and think about our work after being invited to speak at Pecha Kucha 11 in Boston. I personnally [...]
Tags: collaborative marketing, influencers, marketing, mass marketing, pr, traackr
Boston, MA – April 29, 2009 – Traackr, Inc., an online influence measurement company, announced today their move into services for Marketing and PR Professionals. Traackr has been known for their community of high-reach bloggers, reviewers and other mavens, who affect the thinking and buying opinions of thousands of people. As marketing shifts from mass [...]
Tags: bloggers, marketing, online influence, pr, social media
Today, the Traackr team is proud to announce the release of our new website. Beyond our cool looking new web pages, our new site represent Traackr’s new Social Media Services for Marketing and PR Professionals. After months of working on our new offerings and partnering with corporate marketers and communication agencies to fine tune it, Traackr [...]
Tags: influencer, marketing, pr, traackr
Each year, the Fast Company 50 looks for enterprises that will redefine the future and point the way to a better tomorrow. This year, Team Obama topped the list of Most Innovative Companies, for the way they used technology to connect with voters better, faster, and more cheaply than ever before. Ellen McGirt writes: “The [...]
Tags: fast company, marketing, obama, social media
Dentyne launched a new ad campaign I saw this morning in the subway for the first time around the idea of spending quality time with real people rather than on chat rooms and in front of your PC: make face time. I really like the creative work and concept of the campaign. You should check [...]
Tags: ad, advertising, dentyne, marketing, socialmedia, traackr
Last night, I had the chance to briefly meet Tim O’Reilly at Ignite 4 Boston (thanks Sara!). Better yet: I had the opportunity to talk to him about Traackr! So I went on to explain that Traackr is about finding and qualifying social influencers in online communities, helping them become aware of their role and [...]
Tags: ignite, marketer, marketing, timoreilly, traackr
I came across this article from Advertising Age that had the promising title “Is Your Consumer Using Social Media?”. I’m thinking that finally the light bulb is on for old school advertising. Well, I really should have stopped reading right then. The very first sentence of the article is “Nine profiles of who your targets [...]
Tags: Experian, marketing, social media, socio-economic categories
