With all the buzz around influencer strategy, the most important question that seems to be missing from the conversation is how? How do I really take influencer strategy from an idea and turn it into successful engagement; how can I apply it to my daily tasks? Come and get the answers during the Traackr Certification Course in San Francisco [...]

Tags: certification, influence communication, influencer strategy, online influence, shonali burke, Traackr scoring

A great post by Oscar Del Santo, The Day That Influence Became The New Online Currency, reminded me I had meant to write this post for some time now. Oscar is talking about the emerging standard of influence and that though there’s still much debate on what the standard is, how to measure influence, and [...]

Tags: influence communication, influencers, klout, marketing budget, measure influence, Old Spice ad campaign, online currency, online influence, P&G, Procter and Gamble, standard of influence

With less than a week to go we decided it would be a cool project to uncover the leading voices talking about Super Bowl XLVI, currently being referred to as the “Game of the Century”, using our technology. So, we created the Super Bowl XLVI A-list. Just to get everyone up-to-speed, the New England Patriots [...]

Tags: a-list, New England Patriots, New York Giants, online influence, pr, social media, Super Bowl, Super Bowl Ads, traackr

  Who is influential?  THAT is the question.  At least that is the question that TRAACKR was built to answer. Or was it? While this may be the most common question asked by marketing & PR pros when thinking about important people on the social web, we realized early on that this was not really [...]

Tags: conversion rate, influence measurement, online influence, potential influence, predictive algorithm

Having worked for an online influencer identification company for the past two years, I understand the importance of influencers, as well as the amount of work and effort they put into their communities and building their personal brands. So when I saw that Klout had released an application for Facebook fan pages, I began questioning [...]

Tags: audi facebook, influencer community, klout coupon, klout facebook fan page, online influence, personal brand

Last month, something rather curious happened: a publication dared to defy an influencer. The influencer challenged was none other than Ashton Kutcher. While he may be a celebrity, more importantly he was one of the first big names to actively embrace social media and has moved his influence from the big screen to the computer [...]

Tags: ashton kutcher, child prostitution, child trafficking, human trafficking, influencer campaign, Influencer engagement, influencer nonprofit campaign, nonprofit pr campaign, online influence, power of influencers, sex trafficking

I’ve been meaning to write this post for a while now, but just haven’t been able to find the time (just the reality of building the biz — sometimes blogging suffers…especially when you are a slow writer, like me). But today, @shonali had a great post about the new Klout.com which has made this post [...]

Tags: influence score, klout, online influence, shonali

Just a little over a year, when discussing Traackr with new clients, we had a whole spiel on how reaching out to influential people in your space really matters, why you have to know those people and build relationships with them. Today EVERYONE is looking for their ‘top influencers’, many tools have popped up to [...]

Tags: influence, influencer, influencer marketing, influencers, influential, Malcolm Gladwell, marketing, online influence, online influencer

The post “No Silver Bullet to Measure Online Influence”, as well as Traackr’s presentation at Third Tuesday Measurement Matters Conference in Toronto, has generated interesting discussions both on- and off-line about the ‘right way’ to approach the challenge of measuring online influence. In this post, I’d like to share the approach we have taken at [...]

Tags: influencer identification, measuring influence, online influence, TTMM

We know we missed our September IOM, but it was a really exciting and busy month so you’ll have to forgive us. We spoke at a couple events, attended even more events, released some public a-lists and even took the time to recap the online influence world. But, back to the topic at hand – [...]

Tags: influencer, online influence