Posts Tagged: 'ONline influencers'

Some things PR folks should know about online Influencers…

October 17th, 2010 by derek

(disclosure — I haven’t read Paul Gillin’s THE NEW INFLUENCERS, so I may be repeating some of the things he has already said in his book…if so, I apologize.  But even if I do, I hope I can offer some unique perspective) Many of TRAACKR’s clients are PR agencies or Communications professionals working directly for [...]

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Underlying Principles of the Traackr Scoring System

September 8th, 2010 by pierreloic

Welcome to the first post of our series on measuring online influence. As I mentioned in the prelude to this series, we have been working on this topic for quite some time now and have learned a few things along the way. We figured we’d share some of them here, starting with the set of principles [...]

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The Dentist Blues

April 2nd, 2010 by pierreloic

While sitting on the dentist chair last week, I received a 101 lesson on influence marketing. My dentist looked at her file on me and congratulated me for having referred 5 patients to her over the years. I know I like my dentist and I dropped her name a few times to friends and colleagues [...]

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Back from DEMO

September 27th, 2009 by derek

We are back from DEMO. What a fantastic event! Thank you Chris Shipley for inviting us and good luck in your future endeavor (this was Chris last year, after 13 years,  as an executive director for DEMO). The format for the event, 6 minutes on stage, puts all the companies on an even playing field [...]

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