(disclosure — I haven’t read Paul Gillin’s THE NEW INFLUENCERS, so I may be repeating some of the things he has already said in his book…if so, I apologize. But even if I do, I hope I can offer some unique perspective) Many of TRAACKR’s clients are PR agencies or Communications professionals working directly for [...]
Tags: jimmy olsen, ONline influencers, pr professional/ pr, traditional media
Welcome to the first post of our series on measuring online influence. As I mentioned in the prelude to this series, we have been working on this topic for quite some time now and have learned a few things along the way. We figured we’d share some of them here, starting with the set of principles [...]
Tags: big table data, Malcolm Gladwell, measuring influence, multi-author channels, online influence, ONline influencers, the Tipping point, Traackr scoring system
While sitting on the dentist chair last week, I received a 101 lesson on influence marketing. My dentist looked at her file on me and congratulated me for having referred 5 patients to her over the years. I know I like my dentist and I dropped her name a few times to friends and colleagues [...]
Tags: influence marketing, offline influencers, ONline influencers, small business
We are back from DEMO. What a fantastic event! Thank you Chris Shipley for inviting us and good luck in your future endeavor (this was Chris last year, after 13 years, as an executive director for DEMO). The format for the event, 6 minutes on stage, puts all the companies on an even playing field [...]
Tags: #demo, a-list, authority list, demofall09, ONline influencers
