With less than a week to go we decided it would be a cool project to uncover the leading voices talking about Super Bowl XLVI, currently being referred to as the “Game of the Century”, using our technology. So, we created the Super Bowl XLVI A-list. Just to get everyone up-to-speed, the New England Patriots [...]

Tags: a-list, New England Patriots, New York Giants, online influence, pr, social media, Super Bowl, Super Bowl Ads, traackr

In our line of work, we are lucky to work with PR and marketing professionals who are on the cutting edge of new techniques and strategies within the communications industry. With this in mind, we decided to ask Traackr users and non-Traackr users who are active in influence communications to share their unique perspective on [...]

Tags: influencer commandments, influencer discovery, marketing, pr, Relevance

I was excited by the header of an article in PR Week last week, “The Battle Between PR and Ad Agencies Heats Up!”, thinking I’d be reading about the social media land grab taking place right now. Not so… the article was a rant about Ad agencies stealing business away from independent PR through the [...]

Tags: advertising, influencer marketing, pr, PR2.0, public relations, social media, social relations, SR

In the ‘early days’ of Traackr (which was only a few years ago, but at this point it feels like a decade), we had to spend a lot of time “selling” prospective clients on the importance of online influencers (we actually didn’t use the term ‘influencers’ back then and still don’t really love it, but [...]

Tags: discovering online influencers, finding online influencers, pr, pr agencies

We are very pleased to announce the latest feature to TRAACKR’s A-List platform.  This has not only been a feature which our clients have requested, but also something that we have wanted to add to our application for a LONG TIME…. The Feature:  Adding Influencers As our users already know, the output of any search [...]

Tags: a-list, influencer identification, influencers, marketing campaign, measuring influence, online influencer, pr

Thanks to everyone who sent in submissions for our PR2.0 influencer contest.  It was a very interesting experiment for us and we’re very happy for the participation.  Thanks! The List…Revealed Without further ado (drumroll please), we can now release the “unmasked”, totally exposed list of the Top 25 Authorities moving PR Forward.  As you can see, [...]

Tags: authority list, influencers, pr, public relations, top25

Trying to calculate the ROI of social media is the same as trying to calculate the ROI of email.

Tags: facebook, pr, roi, smb, social media, traackr, twitter

Our team has been so busy lately that we needed a good motivation to spend the time articulating our thinking on the theoretical framework behind Traackr. We found this reason to step back from the day-to-day craziness and think about our work after being invited to speak at Pecha Kucha 11 in Boston. I personnally [...]

Tags: collaborative marketing, influencers, marketing, mass marketing, pr, traackr

The event, organized by The Publicity Club of New England, is taking place tomorrow at The Westin Waterfront in Boston and recognizes the best PR communication campaigns. 2009 is the transition year into social media for the PR industry. It will be interesting to see how it plays out tomorrow. The Traackr team is sponsoring the [...]

Tags: bellringer, pr, publicity club of new england, social media, traackr

Boston, MA – April 29, 2009 – Traackr, Inc., an online influence measurement company, announced today their move into services for Marketing and PR Professionals. Traackr has been known for their community of high-reach bloggers, reviewers and other mavens, who affect the thinking and buying opinions of thousands of people. As marketing shifts from mass [...]

Tags: bloggers, marketing, online influence, pr, social media