In this fight, the outcome is an easy one to me – media relations loses. Influencer relations wins. Let me explain myself. While my time in the PR profession has been rather limited, I’ve been around long enough to know just how much the standard media relations practice sucks – for both parties involved. As [...]

Tags: influencer communications, influencer relations, influencer tool, Jeff Domansky, media list, media relations, public relations

As some of you may know, the team and I were at the PRSA International Conference in Orlando this past week. All of us had a great time and walked away with some great friends and insights. Take a look below at some pictures from the conference and some of our collective thoughts on it [...]

Tags: grassroots efforts, influencer campaign, influencer communications, Jason Kintzler, Jeremy Pepper, katie paine, media database, Pitch Engine, prsa international conference, public relations, Shift Communications, shonali burke, siVIP, social media, social media release, Todd Defren

I was excited by the header of an article in PR Week last week, “The Battle Between PR and Ad Agencies Heats Up!”, thinking I’d be reading about the social media land grab taking place right now. Not so… the article was a rant about Ad agencies stealing business away from independent PR through the [...]

Tags: advertising, influencer marketing, pr, PR2.0, public relations, social media, social relations, SR

We are putting influencer of the month on hold this month, but only because we’ve been busy cranking on an exciting partnership that was just announced at SXSW…(btw, we’re here now, so if you’d like to meet up, just ping @dskaletsky). As you can read on the release, we’re partnering with PR powerhouse, Porter Novelli, our long-time [...]

Tags: Crimoson Hexagon, influencer, influencer identification, Interactive, outreach management, Porter Novelli, public relations, sentiment analysis, South by Southwest, Spredfast, SXSW, SXSWI

Thanks to everyone who sent in submissions for our PR2.0 influencer contest.  It was a very interesting experiment for us and we’re very happy for the participation.  Thanks! The List…Revealed Without further ado (drumroll please), we can now release the “unmasked”, totally exposed list of the Top 25 Authorities moving PR Forward.  As you can see, [...]

Tags: authority list, influencers, pr, public relations, top25

We are very excited to release a rare public Traackr A-List today :  The Top 25 Authorities who are moving PR forward.  Check out the list here.  Be aware, however, that if you look at the list now you will notice that the Top 5 Influencers on this list have been hidden.  Why is that, [...]

Tags: a-list, methodical approach, online influencer, PR 2.0, PR professionals, public relations, social media