Posts Tagged: 'roi'

Social Media ROI Can’t Be Measured!

October 19th, 2010 by pierreloic

I remember driving to Babson on a cold New England night 18 months ago to attend a local gathering on social media for MarCom professionals.  I had decided to sit in to better understand the level of readiness of our customer base for our influencer discovery service (at the time patched together with sticks and [...]

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Measuring Social Media ROI is a pipe dream

July 10th, 2009 by pierreloic

Trying to calculate the ROI of social media is the same as trying to calculate the ROI of email.

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Measuring ROI on Social Media? “You can’t do it”, but you ought to try!

November 12th, 2008 by pierreloic

This morning, I attended Boston’s Social Media Breakfast 10 where Brian from Hubspot, Matt from Visible Measures and Andy from HBS each presented their point of view on ways to measure the ROI of social media. Aside from the framing of the issue that unnecessarily restricted the definition of social media (how is blogging not [...]

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