I remember driving to Babson on a cold New England night 18 months ago to attend a local gathering on social media for MarCom professionals.  I had decided to sit in to better understand the level of readiness of our customer base for our influencer discovery service (at the time patched together with sticks and [...]

Tags: charlene li, Return on Investment, roi, social media ROI, The ROI of Blogging

Trying to calculate the ROI of social media is the same as trying to calculate the ROI of email.

Tags: facebook, pr, roi, smb, social media, traackr, twitter

This morning, I attended Boston’s Social Media Breakfast 10 where Brian from Hubspot, Matt from Visible Measures and Andy from HBS each presented their point of view on ways to measure the ROI of social media. Aside from the framing of the issue that unnecessarily restricted the definition of social media (how is blogging not [...]

Tags: hubspot, roi, smb10, social media, socialmedia, visible measures