Traackr was one of the very early market-makers in the influencer space and, yet, we never gave into the hype of the influencer conversation, promising a silver bullet that was going to solve influencer communication for communication professionals. We actually never understood those who did, whether vendors, agencies or brands, because by making themselves or [...]

Tags: Engage121, expert search, influence communication, influencer search, retail influence, sentiment analysis, Social CRM, social media monitoring

Last week we rolled out our Super Bowl XLVI A-list, using keywords to find targeted influencers in the pre-game conversation around the Super Bowl. This week, we took that data a step further and ran a monitor with every brand that advertised in the Super Bowl. In order to find who was generating the most [...]

Tags: Bud Light, Chevy, GoDaddy, influencer discovery, influencer monitoring, online buzz, sentiment analysis, Super Bowl XLVI

We are putting influencer of the month on hold this month, but only because we’ve been busy cranking on an exciting partnership that was just announced at SXSW…(btw, we’re here now, so if you’d like to meet up, just ping @dskaletsky). As you can read on the release, we’re partnering with PR powerhouse, Porter Novelli, our long-time [...]

Tags: Crimoson Hexagon, influencer, influencer identification, Interactive, outreach management, Porter Novelli, public relations, sentiment analysis, South by Southwest, Spredfast, SXSW, SXSWI