Traackr was one of the very early market-makers in the influencer space and, yet, we never gave into the hype of the influencer conversation, promising a silver bullet that was going to solve influencer communication for communication professionals. We actually never understood those who did, whether vendors, agencies or brands, because by making themselves or [...]

Tags: Engage121, expert search, influence communication, influencer search, retail influence, sentiment analysis, Social CRM, social media monitoring

A blog post by Jeremiah Owyang, Matrix: Brand Monitoring, Social Analytics, Social Insights, recently caught our eye. Since we found it interesting, we thought you might too! If you have a minute, check out his post. If not, don’t worry, we’ve got you covered – read on. In his post he covers a topic that [...]

Tags: brand monitoring, monitoring companies, Social CRM, social data