I remember driving to Babson on a cold New England night 18 months ago to attend a local gathering on social media for MarCom professionals.  I had decided to sit in to better understand the level of readiness of our customer base for our influencer discovery service (at the time patched together with sticks and [...]

Tags: charlene li, Return on Investment, roi, social media ROI, The ROI of Blogging

After reading Seth Godin’s latest post, Quid pro quo (santa math), I feel compelled to react. In his blog post Seth Godin advocates that blogging makes no sense economically because it defies the basic logic of trade: this for that. There is no such exchange in blogging. In his words: I think it’s more like [...]

Tags: blogging, hubspot, seth godin, social media ROI