With less than a week to go we decided it would be a cool project to uncover the leading voices talking about Super Bowl XLVI, currently being referred to as the “Game of the Century”, using our technology. So, we created the Super Bowl XLVI A-list. Just to get everyone up-to-speed, the New England Patriots [...]

Tags: a-list, New England Patriots, New York Giants, online influence, pr, social media, Super Bowl, Super Bowl Ads, traackr

As some of you may know, the team and I were at the PRSA International Conference in Orlando this past week. All of us had a great time and walked away with some great friends and insights. Take a look below at some pictures from the conference and some of our collective thoughts on it [...]

Tags: grassroots efforts, influencer campaign, influencer communications, Jason Kintzler, Jeremy Pepper, katie paine, media database, Pitch Engine, prsa international conference, public relations, Shift Communications, shonali burke, siVIP, social media, social media release, Todd Defren

I was excited by the header of an article in PR Week last week, “The Battle Between PR and Ad Agencies Heats Up!”, thinking I’d be reading about the social media land grab taking place right now. Not so… the article was a rant about Ad agencies stealing business away from independent PR through the [...]

Tags: advertising, influencer marketing, pr, PR2.0, public relations, social media, social relations, SR

The Special Envoy for Malaria for the UN recently announced their upcoming social media campaign, the UN Social Media Envoy for Malaria. The Envoy group is part of a social media grassroots campaign that relies on active celebrity Twitter users, such as Ashton Kutcher and Larry King, as well as big social media names like [...]

Tags: grassroots campaign, influence, influencers, malaria, marketing campaign, online campaign, social media, social media campaign, social media envoy

With all the hoopla going on about SXSW we simply couldn’t pass up the opportunity to show off our sweet A-List skills and bring you a public list of the Top SXSW Music Influencers. With hundreds of musical acts showcasing their talent on over eighty stages in downtown Austin, we knew the buzz would be [...]

Tags: a-list, influencer, music, music influencers, online influencer, social media, South by Southwest, SXSW, SXSW Music

Yup, we know we dropped the ball this month on our Influencer of the Month – our sincerest apologies. However, we have plenty of good excuses for our blatant tardiness. We’ve just been so busy at Traackr with projects and continuing to expand our technology, that we’ve been slacking a bit on the blogging. But [...]

Tags: community discussions, health care, KevinMD, physician, social media

It’s that time again! The Traackr team is excited to highlight the Influencer of the Month for the “ho-ho” holiday month of December. Read on! Who is Anthony Padilla? Most 22-year-olds are finishing up college and getting ready to enter the grueling work world of 9-5 jobs, but not Anthony. Instead, he has led the [...]

Tags: a-list, anthony padilla, authority list, collaborative marketing, influencer marketing, online influencer, smosh, social media, youtube celebrity

We are very excited to release a rare public Traackr A-List today :  The Top 25 Authorities who are moving PR forward.  Check out the list here.  Be aware, however, that if you look at the list now you will notice that the Top 5 Influencers on this list have been hidden.  Why is that, [...]

Tags: a-list, methodical approach, online influencer, PR 2.0, PR professionals, public relations, social media

Trying to calculate the ROI of social media is the same as trying to calculate the ROI of email.

Tags: facebook, pr, roi, smb, social media, traackr, twitter

The event, organized by The Publicity Club of New England, is taking place tomorrow at The Westin Waterfront in Boston and recognizes the best PR communication campaigns. 2009 is the transition year into social media for the PR industry. It will be interesting to see how it plays out tomorrow. The Traackr team is sponsoring the [...]

Tags: bellringer, pr, publicity club of new england, social media, traackr