This morning, I attended Boston’s Social Media Breakfast 10 where Brian from Hubspot, Matt from Visible Measures and Andy from HBS each presented their point of view on ways to measure the ROI of social media. Aside from the framing of the issue that unnecessarily restricted the definition of social media (how is blogging not [...]

Tags: hubspot, roi, smb10, social media, socialmedia, visible measures

Dentyne launched a new ad campaign I saw this morning in the subway for the first time around the idea of spending quality time with real people rather than on chat rooms and in front of your PC: make face time. I really like the creative work and concept of the campaign. You should check [...]

Tags: ad, advertising, dentyne, marketing, socialmedia, traackr