With less than a week to go we decided it would be a cool project to uncover the leading voices talking about Super Bowl XLVI, currently being referred to as the “Game of the Century”, using our technology. So, we created the Super Bowl XLVI A-list. Just to get everyone up-to-speed, the New England Patriots [...]

Tags: a-list, New England Patriots, New York Giants, online influence, pr, social media, Super Bowl, Super Bowl Ads, traackr

Over the weekend we launched a complete redesign of the Traackr interface, and for weeks now we’ve been bursting at the seams to tell you about it. Now, before a quick tour of the brand new UI, I must give props to our awesome tech team for putting in countless coding hours to make everything [...]

Tags: a-list, score, tip, traackr

Trying to calculate the ROI of social media is the same as trying to calculate the ROI of email.

Tags: facebook, pr, roi, smb, social media, traackr, twitter

Our team has been so busy lately that we needed a good motivation to spend the time articulating our thinking on the theoretical framework behind Traackr. We found this reason to step back from the day-to-day craziness and think about our work after being invited to speak at Pecha Kucha 11 in Boston. I personnally [...]

Tags: collaborative marketing, influencers, marketing, mass marketing, pr, traackr

The event, organized by The Publicity Club of New England, is taking place tomorrow at The Westin Waterfront in Boston and recognizes the best PR communication campaigns. 2009 is the transition year into social media for the PR industry. It will be interesting to see how it plays out tomorrow. The Traackr team is sponsoring the [...]

Tags: bellringer, pr, publicity club of new england, social media, traackr

Today, the Traackr team is proud to announce the release of our new website. Beyond our cool looking new web pages, our new site represent Traackr’s new Social Media Services for Marketing and PR Professionals. After months of working on our new offerings and partnering with corporate marketers and communication agencies to fine tune it, Traackr [...]

Tags: influencer, marketing, pr, traackr

Good post yesterday from Mike Nelson at Livingston Communications: “A Poor Man’s Guide To Finding Influencers.” Mike points out good (and free) resources to help PR firms and marketers find people they need to reach out to on the social web. This is a great way for communication specialists to get started and get a [...]

Tags: influencer, livingston, online influence, traackr

Dentyne launched a new ad campaign I saw this morning in the subway for the first time around the idea of spending quality time with real people rather than on chat rooms and in front of your PC: make face time. I really like the creative work and concept of the campaign. You should check [...]

Tags: ad, advertising, dentyne, marketing, socialmedia, traackr

Technocrati is releasing its 2008 State of the Blogosphere. Some interesting tidbits of information are worth calling out. Yesterday’s piece on the How of Blogging gives some interesting insights on what the top bloggers (as defined by Technocrati) do different from others. In a nutshell, and it should come as no surprise, top bloggers: 1-Publish [...]

Tags: blog, blogger, measurement, performance, state-of-blogosphere, technocrati, top100, traackr

The Traackr team has decided to run for this year’s Forrester Groundswell Awards. You can find our submission here.  The Groundswell’s philosophy and principles are very much in line with the conceptual framework behind Traackr and we feel it is a great forum to initiate discussions, get feedback on what we have done so far. [...]

Tags: groundswell, influencer, mavens, traackr