Trying to calculate the ROI of social media is the same as trying to calculate the ROI of email.

Tags: facebook, pr, roi, smb, social media, traackr, twitter

This blog post from Tech Crunch poses a very interesting potential business model for Twitter.  I didn’t realize it, but now new Twitter users are given suggestions for 100 people they should be following.  As you can imagine, the names on that Suggested 100 list stand to generate an ENORMOUS amount of followers, very quickly. [...]

Tags: ad buy, Jason Calacanis, platform, social media, twitter

In case you haven’t seen it yet, you should check out the new site for Skittles (yes the candy…www.skittles.com).  It has generated an enormous amount of chatter and buzz online this week because they are doing some very interesting experimentation.  At the beginning of the week, the home page was, essentially, one big Twitter search for the [...]

Tags: Buzz, facebook, Skittles, social media, twitter

Case study on the power of social media in general and Twitter in particular. Or how a single tweet generated almost 2,000 clicks (granted the tweet was from Ashton Kutcher) http://www.seoexpert.tv/social-networking/the-power-of-twitter.html

Tags: social media, twitter

We have been having a very interesting internal debate lately about Twitter’s eventual business model(s).  There was an interesting post yesterday that spoke to the heart of our debate.  This post talks about Twitter challenging Google as a major player in the next generation of search.  Since I am the one writing this post, I [...]

Tags: business model, google, search, twitter

Very cool visualization exercise of Twitter’s chatter during last Sunday’s Superbowl done by the NYT interactive team, combining time and space.

Tags: new york times, nyt, superbowl, tag cloud, twitter, visualization

I usually enjoy reading most of Techcrunch‘s posts from Michael Arrington on Twitter as I find them incisive and informative. Today’s rant against Twitter former Chief Architect just rubbed me the wrong way. Is it or is it not Blaine Cook’s fault that Twitter seems to be in technical hell? Did Twitter’s early outages correspond [...]

Tags: arrington, techcrunch, twitter

For the record, if there is a site out there set up by your customers that is called “is [name of your business] down?”, it’s good and bad news. It’s great news they care enough to actually do this. It’s really bad news that you can’t get your act together to fix it. This is [...]

Tags: traackr, twitter, web2.0

Traackr has been on the forefront of advocating for the standardization of users’ social data – see our article from a few weeks ago about this. The calls for standardization have gotten a lot of traction this week, starting with MySpace announcing on Thursday they will join the DataPortability project and partner with eBay, Yahoo, [...]

Tags: api, ebay, facebook, google, linkedin, myspace, socialdata, socialnetworks, standards, traackr, twitter