Traackr

Supermaan: Seven Super Powers

Simon Trigg — Fri, 14 Jun 2013 14:40:13 +0000

“They can be a great people, Kal-El, they wish to be. They only lack the light to show the way.” Man of Steel, a Superman reboot, is leading the pack of big movie releases this summer. After some strategic finagling and more time spent waiting in line than I’m willing to admit, I was able [...]

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The Engagers: Sahana Jayaraman on Authentic Social Influence

Evy Wilkins — Wed, 12 Jun 2013 14:15:03 +0000

In this edition of The Engagers, I connected with Sahana Jayaraman, a Social Business Strategist with a passion for demystifying “buzz words”, having a POV on “shiny objects” and packaging “data” into insightful content and engagement strategies for her clients. Sahana has more than 10 years of integrated communications experience working with global brands, helping her [...]

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Top 50 #IMW13 Microbloggers

Evy Wilkins — Tue, 11 Jun 2013 18:54:38 +0000

This week the Direct Marketing Association and Econsultancy are hosting Integrated Marketing Week in New York City. More than 3,000 marketers working across channels and industries, both online and off will gather for a content-packed event meant to connect the dots between social media, big data, analytics and a multi-screen world. We’ll be there presenting [...]

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Advanced Influencer Marketing Workshop – San Francisco

Evy Wilkins — Mon, 10 Jun 2013 23:44:14 +0000

Are you getting the most out of your influencer marketing initiatives? Do you still think one dimensionally about influencers? Perhaps you are guilty of searching for “mommy bloggers” or “tech influencers”. Or do you feel the potential to ramp up your influencer outreach program but don’t know quite where to start? Join us for a [...]

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Influencer Marketing Flashcards

Evy Wilkins — Tue, 04 Jun 2013 18:52:25 +0000

How are you applying influencer marketing to your business? Which of your existing marketing initiatives could be more effective if you worked with influencers and other passionate individuals? Now you can refer to our handy Influencer Marketing Flashcards as a quick way to get inspiration for your upcoming launches, events, content planning sessions and more. [...]

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The Engagers: Vikki Chowney on Influencer Outreach

Evy Wilkins — Wed, 22 May 2013 14:40:28 +0000

In this edition of the Engagers, we jump across the pond to speak with Vikki Chowney, Head of Community for TMW. Vikki talks to us about how she creates influencer outreach programs and compelling content for major brands. Vikki, you manage community and influencer outreach for some of Earth’s most well-known brands. From where you [...]

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Misconceptions Preventing Businesses from Harnessing Influence

Evy Wilkins — Tue, 21 May 2013 16:10:28 +0000

Last week we hosted Danny Brown and Sam Fiorella in San Francisco to celebrate the launch of their book Influence Marketing: How to Create, Manage and Measure Brand Influencers in Social Media Marketing in partnership with Nimble (with whom we now integrate)! Our friends at Eastwick kindly opened their office to a packed house of marketing, [...]

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Spaace: The Final Frontier

Simon Trigg — Thu, 16 May 2013 07:42:19 +0000

*At Traackr, we love our movies. So much so, we watch them together outside of work, build strategies around them and reference their wisdom in our meetings. Now, we’d like to share this collective passion with you. This is the first in a series of movie-related posts, blending reviews, film history and, of course, marketing. [...]

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Nimble & Traackr: Influencer Engagement Just Got Easier

Evy Wilkins — Wed, 15 May 2013 12:04:09 +0000

May has been a defining month for influencer marketing. First, Danny Brown and Sam Fiorella launch their new book and framework for the practice. We released influencer network analysis (INA), which unmasks the next layer of influence showing you who influences the influencers and who an influencer is specifically influencing. Now today we announce our [...]

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Transforming a company into a social business

Nicolas Chabot — Mon, 13 May 2013 05:34:06 +0000

Philips Shedrake’s previous book, The Business of Influence, was a thorough analysis on the way organizations need to rethink their strategies to take into account the new paradigms of influence and invent a new “social business”. In just a few days, Philip will release his next book, Attenzi: A Social Business Story, in which he [...]

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