How To

A brand needs to understand today who the individuals are who can have an impact on their business through their social media activities.

Influencer marketing is not a component of marketing alongside content marketing, market research and others. It is the operating system of modern marketing.

We teamed up with LEWIS to define successful influencer marketing programs and broke them down into an at-a-glance 5-Step Action Plan you can follow.

We analyzed the drivers behind success of influencer marketing programs our customers have built and identified 9 principles that guide influencer marketing.

Traackr interviewed Timothy Hughes to talk about the rise of influence in sales, how social media has impacted the sales process and social selling evolution.

Addition of Attribution and A/B Testing software makes the marketing technology landscape widespread, with 10 key categories.

Explore this inforgraphic to learn more about The Many Faces of Influence built from the 10 most common influencer archetypes.

The first question marketers should ask as they lay the foundation for influencer marketing strategy is, “What conversation can our brand bring value to?”

The practice of using co-created influencer content to promote marketing conferences is a fine art. Here's how TopRank Marketing succeeds.

Just in time for #SMMW15, whether you're participating, attending or listening from home, we have an influencer strategy for you.

Ready to take your content to the next level? Upgrade your content strategy by learning how to integrate influencer engagement.

Take a look at the biggest changes happening in marketing measurement from an influencer marketing perspective. Which of these trends will impact you?