
The Art of Brand & Creator Relationships
Creators are powerful. They’re known to power influencer marketing programs, but they can also influence traditional ad strategy, evolve owned content channels, and help shape a brand’s image and narrative.
Let us show you how to activate this full potential for your brand through one keystone strategy: creator relations.
Join us in person for a half-day conference in New York City where the brightest influencer marketing minds, creators, and special guests from Snapchat will share their insights!
Why you should attend:
- Deep Dives
Learn how leading brands and creators are approaching marketing today. - Networking
Exchange ideas, chat about challenges, and make lasting connections with both marketers and creators. - Tech Sneak Peek
Learn what could be coming next in tech, and how to use it to your advantage — with special guests from Snapchat. - Takeaways
Walk away with best practices, discussion points, and goodies (and maybe some new partners).
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Neuehouse,
110 E 25th Street, NYC
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The ultimate gathering of influencer marketing practitioners and program owners!
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Meet the Speakers

Ariana Parasco
Vice President of Brand and Consumer Engagement, L'Oréal USA

Dana Paolucci
Head of PR & Influence,
Dove North America
Dove North America

Michelle Kwak
Head of Integrated Communication,
Laneige
Laneige

Tiffani D. Carter
Chief Marketing Officer,
Beauty
Beauty
Iris Coker
Director of Global Influencer Relations & Social Media, Kate Spade
Anna Kai
Content Creator,
@maybeboth
@maybeboth

Francis Roberts
Head of Public Figures,
Snapchat
Snapchat

Taryn Delanie Smith
Content Creator & Host
@taryntino21
@taryntino21
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Ava Lee
CEO & Founder, byAVA,
@glowwithava
@glowwithava
Megha Singh
Content Creator
@meghaesss
@meghaesss

Sydney Bradley
Senior Reporter,
Business Insider
Business Insider

Holly Jackson
Global Services Director,
Influencer Strategy +
Measurement, Traackr
Influencer Strategy +
Measurement, Traackr

Therese Little
Head of Sales,
Traackr
Traackr

Pierre-Loïc Assayag
CEO and Co-Founder, Traackr
The Art of Brand & Creator Relationships
Agenda
THE event for creators and brands in New York City.
You’re guaranteed to make at least one new friend!
You’re guaranteed to make at least one new friend!
#traackrimpact
- Welcome & Introduction
- "Let Creators Transform Your Business" with Traackr & L'Oréal
- Snap Keynote + Creator Firesidechat
- Networking Break
- Breakout Sessions: The "Economy" in Creator Economy
- Panel: Creativity vs Control
- Happy Hour