Over the weekend, we released improvements to our Relevance scoring. This improvement isn’t a change in the way we compute Relevance, but rather the way we express it. As a result, you may notice your A-lists looking a bit different. By improving the way we normalize Relevance on a scale of 1-100, you can now get a [...]

Tags: A-list relevance, expert, influence, reach, Relevance, resonance, scoring metrics

So many people claim expertise in social marketing while so few actually have any that it’s not always easy to figure out who to trust to help you navigate what is still for most an unchartered territory. Here are a few tips to marketers looking for a helping hand to start experimenting with social media. [...]

Tags: expert, social marketing, social media