WARNING:  If you are a male advertising or marketing executive over the age of 50 with annual household income above $150k living in or around a major metropolitan city, you will not be interested in this post.  You should not bother reading it.   Let’s pretend that you are a marketing exec at a packaged [...]

Tags: demographics, marketing 2.0, post-demographic era, PR 2.0, social media marketing, word-of-mouth

We are very excited to release a rare public Traackr A-List today :  The Top 25 Authorities who are moving PR forward.  Check out the list here.  Be aware, however, that if you look at the list now you will notice that the Top 5 Influencers on this list have been hidden.  Why is that, [...]

Tags: a-list, methodical approach, online influencer, PR 2.0, PR professionals, public relations, social media