Download The Many Faces of Influence Deck
Dive deeper into the different types of online influencers with our Many Faces of Influence Deck. Each card in the deck further explains the personas from the Faces of Influence infographic, giving you more ideas for your own influencer outreach strategy.
- Find out which influencer marketing use cases are best suited to each persona.
- Get more tips on how to engage each personality.
- Learn more about what motivates your influencers and how to be a part of their community.
Understanding Online Influence
Defining Online Influence
Online influence is the ability to encourage a behavior, shape a conversation or drive traffic because you have built a trusted voice based on authentic expertise. True influence drives action.
There are three metrics for measuring online influence. Reach is a person's audience size. Resonance measures how engaging their content is and relevance tells you how closely their content matches your topic.
Context is the most important factor in determining who is influential to you. Your topic is key to finding the right influencers for your projects. Context is also defined by your intent, timing and location.