About us

Pierre-Loïc Assayag is the Co-Founder and Chief Executive Officer of Traackr, the leading influencer marketing platform trusted by global brands. A visionary entrepreneur, Pierre-Loïc founded Traackr in 2008 when influencer marketing was still emerging, helping shape the industry through technology, data, and innovation. With a background in digital strategy and innovation management, he has a passion for turning transformative ideas into scalable solutions. Before Traackr, he held leadership roles at Optaros and INVIVIA. Pierre-Loïc holds a Master in Management from ESCP Business School.

David Chancogne is the Chief Technology Officer at Traackr, where he has led the company’s technological vision since its inception. With more than 17 years at Traackr, David has been instrumental in building the platform’s robust infrastructure and advancing data-driven solutions that power global influencer marketing strategies. A seasoned software engineer and entrepreneur, he brings deep expertise in large-scale data systems, social media technologies, and SaaS development. David holds degrees in Computer Science from the Institut National des Sciences Appliquées in France.

Emily DeMelo is the Chief Financial Officer at Traackr, where she has led financial strategy and operations since 2016. With more than two decades of experience in corporate finance,  technology and operational leadership, Emily has been instrumental in driving sustainable growth and organizational excellence across global enterprises. Before joining Traackr, she served as CFO at Optaros and as Controller at Viant, Inc. where she guided financial planning, reporting, and compliance during periods of rapid growth and digital transformation. Earlier in her career, she gained foundational experience in public accounting and the nonprofit sector, developing a deep understanding of financial stewardship, audit practices, and mission-driven fiscal management.  Known for her analytical rigor, integrity and collaborative leadership style, Emily brings a strong balance of strategic insight and financial discipline to her executive role.  Emily holds a Bachelor of Science in Accounting from Merrimack College.

Natalie Weymouth is the Global Vice President of Sales at Traackr, where she leads new business and client partner teams to drive growth and strengthen strategic relationships worldwide. With more than 20 years of experience in sales leadership and digital marketing, Natalie has a proven record of scaling revenue, developing high-performing teams, and delivering measurable results for top global brands. Prior to Traackr, she held senior leadership roles at Firework and Quotient Technology. Natalie holds a Bachelor of Science in Marketing from Saint Joseph’s University.

Eva Papadimitriou is the Chief Product Officer at Traackr, where she leads the company’s product vision and strategy to empower global brands with the data, structure, and intelligence required to achieve creator marketing excellence. With over a decade at Traackr, Eva blends her background in human-centered design and technology to create innovative, user-focused solutions. Previously, she was a UX design lead at IDEO and an adjunct professor at California College of the Arts. Eva holds a Doctor of Design and a Master in Design Studies from Harvard University.

Mikael Grave is the Senior Vice President of Engineering and Data at Traackr, where he oversees the company’s development roadmap and ensures the quality and scalability of its solutions. With more than 15 years at Traackr, Mikael has played a key role in shaping the platform’s innovation, from product development to data strategy. Prior to joining Traackr, he co-founded Webmotion. Mikael holds a double master’s degree in Software Engineering and Management from École des Mines de Saint-Étienne.

Taylor Rodriguez is the Global Vice President of Customer Experience at Traackr, bringing over 16 years of leadership in influencer, social, and digital marketing. Known for her strategic approach to customer success, Taylor excels at guiding global organizations through complex challenges and driving meaningful growth through innovative, insight-led solutions. Before joining Traackr, she held key roles at Edelman and Verizon. Taylor holds executive education credentials from Wharton and Cornell and is a proud member of Chief, a network for executive women leaders.

Nicolas Chabot is the Chief Partnerships Officer at Traackr. He is passionate about driving change and innovation through thought leadership and operational excellence. An early investor in Traackr, Nicolas joined the company in 2012 to spearhead its development in Europe. Today, he steers our partnerships with leading social media platforms and technology partners to enrich our offering. Prior to joining Traackr, Nicolas forged a successful career both in management consulting at the Boston Consulting Group and within the electronics retail industry, where he held executive positions at Darty and Carrefour in France, Italy and Spain.
Nicolas holds a Master degree in management from HEC, France’s top ranking business school.